What will probably happen is that your entire website will be reduced in size to fit the mobile screen. Therefore, all the text will generally be quite small. For many, this will look like you are trying to "navigate from 35,000 feet." Sure, you could zoom in, but this means that you constantly have to scroll left, right, up and down to find the information. Generally, this will take much more time to do, and there is a good chance that your customers get frustrated and move on (probably your competition!).
An optimized mobile website does not require scrolling zoom in left and right to read the text is kept to a minimum and usually completely eliminated. The buy blackberry in pakistan text is easy to read, so that information is much easier to find. Customers will appreciate this! Once you see the difference, you'll know why it works.
Another aspect is the total size of the website. Most desktop websites are quite large file sizes. Why is this important? Usually, these websites load quickly on a desktop, but it will take much longer on a mobile device. This means that the customer will spend more Cell Phones time looking at a blank screen waiting for your site to load up. Also, unless you are in an unlimited plan, the constant discharge will eat your download limit.
FACT: if your site takes more than 5 seconds to load, most Internet users simply give up and go to the next!
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