Eric Youle | eyoule
Updating my Bitcoin wallet - been quite a while - do you use Bitcoin at all?
3 years ago

Maslow’s Hierarchy of Needs model

Jul 28th 2010 at 3:12 AM

Yesterday by chance I came across two seperate references to Abraham Maslow's Hierarchy of

  1. Polls trending the wrong way for Labor


  2. Philip Stott: Global Warming: the Death of a Grand Narrative

The articles suggested that Maslow's hierarchy holds that before people worry about health, education and the environment they want to be secure with basic requirements for survival - economic security and personal safety. And that as these basics are undermined (by the Global Financial Situation) priority for these "luxuries" falls away.

This provoked me to research Maslow's model. Basically this defines five successive levels on needs/requirements, which are -

  1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc.
  2. Safety needs - protection from elements, security, order, law, limits, stability, etc.
  3. Belongingness and Love needs - work group, family, affection, relationships, etc.
  4. Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc.
  5. Self-Actualization needs - realising personal potential, self-fulfillment, seeking personal growth and peak experiences.

Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow's Hierarchy of Needs helps to explain how these needs motivate us all.

Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself.
Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development.
Conversely, if the things that satisfy our lower order needs are swept away, we are no longer concerned about the maintenance of our higher order needs.

In the light of the above, its instructive to apply this model to ones business and personal situation. It may well be time to review the nature of ones business, specifically -

  1. have the needs of your customer based changed over the last couple of years. Maybe the interest/demand in lifestyle products, wellness, education, entertainment etc have been replaced by a need for extra income and
  2. have your needs (your why) subtly changed without your recognition, maybe youe lifestyle goles have become more a case of re-enforcing your basic financial situation, insuring stability in income etc, or maybe changing you focus to be able to provide more help to others as their circumstances erode.


Be interested in your comments.

PS I'm interested in the suggestion that personal development follows success it does not appear to be the driver, which many Gurus suggest, in advocating personal development are the route to success. It would seem that is driven more by need than design. Over to you.

Please to comment
Aug 26th 2010 at 12:29 AM by yhbecpublisher
Thank you for this timely article. I am working on a training program which I am basing on Maslow's Hierarchy of Needs. I make sure my basic needs are covered before venturing into any new business idea (hosting, script costs etc). Before I began online I made sure that I was not relying on internet income to "live" only to fund new growth.

sign in

Remember Me

New to IM faceplate? join free!

Lost Password? click here