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TWagner | marketingplanoutline

Marketing Plan Outline: Keyword Research Pt 1

Sep 14th 2010 at 9:08 PM

In my article, The Words You Use Are the Key, I discussed how vital, keyword research is, and is absolutely the foundation for starting your marketing plan outline.  You have to realize, that no matter what you choose for your product or service, if you fail to properly research your keywords for traffic and competition, your future work will most certainly be in vain!

You just can’t come up with a name for your new online business because you think it sounds good. You might, but the chances of your site receiving the traffic it needs will be slim.

I compare it to trying to catch fish in a bathtub. You could fish that bathtub for hours, days, years, and you will always come up empty. There is no fish there!

 Your ultimate goal is to get traffic to your site, and that means landing your website on the first page of Google! How can you provide a service or product to your future customers that need what you have if they can’t find you! That is why keyword research is absolutely necessary, and absolutely the first entry in your marketing plan outline.

For industry terms sake, your general market is called a “niche” and usually a niche in itself is very broad and has way too much competition. This is usually searched with one or two keywords.

 Your goal is to find a “micro-niche”, a specific market within a market. The micro- niche will be searched with three to five keywords, a “keyword phrase”.

Example:  “lawn mowers”, is way too broad of a search, having way too much competition; “electric lawn mowers” or, “ wireless electric lawn mowers” is much more specific, and will have a lot less competition.

 You will still need to investigate how many searches per day for your keyword phrase. If the amount of searches is too low, you will need to try a different keyword phrase, because the lower amount of searches for your keywords will mean fewer visitors to your site. The fewer visitors to your site means less money that you will earn

Remember this is called marketing. Marketing is the process of doing everything necessary to achieve your final goal, and that is sales! I think that is what we are all here for isn’t it?

In my next article I will share this whole process of keyword research with illustrations and video, and that will complete your first entry into your marketing plan outline.

Stay tuned!

Tony Wagner


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