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Marketing Plan Outline- Keyword Research Part 2
In my last article, ”Marketing Plan Outline-Keyword Research Pt 1”, I discussed how keyword research is absolutely necessary for the foundation of your new business. This is called, “niche marketing”. More times than not, the niche (your general market) will be too broad. You will need to find a market within a market, and this is called a “micro-niche”.
As a norm, when people (some of which will be your future customers) put keywords in the search engines (“google”, “yahoo”, “bing” and others), if they use two keywords, there will be millions of pages of competition for those keywords. What you will want to research are long key phrases, using three to five keywords (called long-tail keywords). These keyword phrases will have much lower competition.
This is where you will find your micro-niche, where there is much lower competition for the keywords you choose for your web domain, and everything else your new business will be based on. That is why these steps are vital and absolutely necessary before you do anything else, and is your first entry in your marketing plan outline.
This is probably the number one reason why most people fail in internet marketing. They choose keywords they think has a ring to it, buy their domain, and plow ahead blindly with absolutely no information to base their future hard work and effort on. Are you willing to roll the dice and hope for the best?
There are five big factors you need to find in your keyword research:
1. How does your competition’s web page rank in the major search engines?
2. How many links does your competition have pointing back to their site?
3. Does your competition’s web site have a registered listing with Yahoo?
4. Does your competition have their keywords in their title?
5. Does your competition have their keywords in their web address?(URL)
When you find your micro –niche with low competition, low page rank, that they are not registered with yahoo; does not have keywords in their title or web address, you are ready to begin. You are ready to go to work, and you are ready to go to the next step of your marketing plan outline!
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