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6 months ago

Make Your Article Marketing More Powerful With These Strategies for Traffic

Jan 13th 2011 at 11:02 PM

I have learned dozens of traffic generating techniques over the years, yet article marketing remains at the top of my list. I use article submissions to gain traffic, links, and recognition. Here are 4 powerful traffic generating techniques using article marketing.

The Best Articles Win-Each article you submit will give you a couple of links simple by placing them in the author resource box, but there is the possibility for a single article to get you 10, 20, or even 100 more links. Authors are not the only ones who use article directories, so do webmasters, bloggers, e-zine publishers, and other internet marketers who need good content. They can use the web content as long as they leave the authors links and resource box in tact. Writing high value, content rich articles that offer REAL INFORMATION can get picked up by other sites, not only giving you greater link popularity, but also more free website visitors.

Use a Picture and Profile-Many people skip over their profile when setting up their free accounts, figuring that it won't have an impact on their article marketing results, but it does. For starters, many of the most powerful article hubs highlight random author profiles on the homepage. Without a profile picture you are missing out on free exposure to your articles and links. Your profile is a great place to share a little about yourself, your top qualities, and links to your sites. You can usually link to one or more of your sites directly from your profile, giving you even more inbound links and free traffic.

Include Profitable Keywords and Phrases-Just as with your own website content, you want to optimize your articles so they can get listed in search results, bring in more traffic, and therefore send more traffic to your links. Choose a profitable keyword and use it in the headline as well as throughout the article at about 2%. Because of the high PR that some article sites carry, articles that follow basic SEO rules can easily get listed and swarming with traffic. Use the free keyword tool mentioned prior to find keywords for effective articles.

The Headline Takes the Cake-Your headline plays two CRUCIAL roles in the success of your article marketing campaign. As we just discussed, you want to make use of keywords in your headline for search engine optimization purposes. You also want to take time to create a headline that grabs the attention of your target audience and inspires people to read your article. A boring headline will leave your article untouched, but a great one will get many people to visit your article. "How to" and "Tips," and "Secrets" style articles usually get a positive response and flooded with traffic. Be sure to clearly state what value the reader can gain by spending a little time to read your article. Show them that you have the info they need.

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