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Low-Cost Ways to Promote your Business
Today, marketing is an essential part of any business. Hardly can a business survive without a proper marketing strategy. Still, this can be quite expensive and companies sometimes struggle to afford it. That is why smaller and mid-size businesses turn to some less pricy ways of business promotion. If you think you can’t afford billboards and TV commercials, you should definitely check out these strategies. Be sure to keep reading and become more familiar with them.
Turn to social media
Social media are now an important part of our everyday lives. That is why they are also used in marketing. Today, you will hardly find a business without a Facebook page. Create your page and interact with your potential customers. Post information about your new products and interesting articles in your field of business. Try posting between 7 p.m. and 10 p.m. because that is when the biggest number of people is online. Of course, be polite and don’t steal the show from the customers. You should also like and comment on their posts.
Another thing you can do is send newsletter and promotional offers to both your old and potential customers. You can also send some interesting articles in your fields of business. Just be sure you ask for permission before you put anyone’s name on your mailing list. Of course, the integral part of each mail should be a link to your website. That way you will drive more traffic to it and have bigger chances of making a sale. Be sure you don’t overload people with mails. A mail per 2 or 3 weeks is just fine.
Try buddy marketing
Smaller businesses should always stick together in order to stay competitive in the market. That is why you should contact some other local companies, especially those whose field of business is somehow connected to yours. Exchange business cards and flyers and offer them to your customers. Both companies will benefit from this and it won’t cost you a thing. Two companies can also work together and organize an event where they will promote their businesses. You can for example organize dinner parties, charity events or competitions.
Give away promotional products
Promotional products are another great way to educate people about your business. They have been used for a long time now, appearing for the first time way back in 1789, as a part of George Washington’s US presidential campaign. Today, every company should have at least some kind of promotional material to give away to their customers. Key chains, pens and caps are something many businesses use. Another thing you can use is promotional clothing. There are many companies, such as Clothing Planet, that will make the perfect design for you. Customers will always be happy to get a t-shirt with the logo of your company.
Customers are not just numbers, they are people and it is very important to build personal relationships with them. First of all, you should be polite with each customer and offer them any information they ask for. A happy customer will always recommend you to their friends and help the growth of your business. But, your relationship with a customer does not end there. You should send your old customers Christmas and birthday cards and that way gain their loyalty.
Be sure to try out these ways and you are definitely going to attract more people to your business. Besides this, make sure that your products or services are always of the highest quality. Proper marketing and satisfied customers are a key to business development.
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