Lotto: Innovation and trendy designs that go beyond footwear
Although Lotto is known for its trendy and technologically unique footwear, most people may not be
aware that it does take a similar route when it comes to its clothing line. Lotto, which established its
business in northern Italy, originally debuted in 1973 as a manufacturer of sports footwear, particularly
tennis shoes, but sports clothing quickly became its second venture. And Italy became its primary target
market. However, Lotto has since expanded its distributorship all over the world, which has made Lotto
apparel readily available in Qatar and elsewhere.
What makes Lotto apparel different from the rest? For one, it has technology and innovation written all
over it. Lotto apparel, which includes sports and leisure wear, has quick dry technology that allows the
clothing to dissipate sweat a lot faster to make the wearer feel more comfortable and dry. Lotto also
uses breathable fabrics, as part of their microlight technology, on their apparel to make them more
comfortable without compromising a wearer’s flexibility. So expect Lotto clothing to be composed of
high grade Elastane, cotton, nylon, polyester and even spandex. For athletes, Lotto’s technology can
make a difference in keeping them warm or dry, as they train. It effectively shields them from the
elements as well.
Lotto’s advanced technology is also apparent in their undergarment line, aptly called “Underskinz.” The
garment boasts of the body contour fit technology to assure that it effectively hugs a wearer without
being constricting or being uncomfortable. Underskinz’s Heat Retention technology permits body heat
to be retained or be distributed evenly so a wearer can keep warm in cold weather. At the same time,
Underskinz possesses Moisture Dispersion technology that diffuses sweat and keeps in on the external
part of the clothing, to keep the wearer comfortable.
Another aspect that sets Lotto apparel from the rest of the pack is that it prioritizes the fashionable
design of its clothing. Whether it is a minimalist appeal, or the latest trends in apparel. Lotto is sure to
integrate it with its technology. With Lotto, athlete need not dress in a bland way. They can be hip. On
the other hand, leisure clothing can also look and feel sporty for other people.
Lotto’s mix of technology and style is certainly one of a kind. Lotto apparel, as well as shoes, bags and
other accessories are available in Sports Corner stores nationwide.