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· Blogging for Success
|Having worked in sales and marketing for most of my life, I have never experienced the joy I do now in the merchant processing field. If you need credit card processing equipment online or offline, contact me. My company runs specials all the time.
Because I love helping people obtain their goals and become successful, my approach to any prospective business owner is whether I can save them money and increase their profits. If I can do that, then I\'ve done my job.
One of my passions is blogging about social media marketing for businesses, particularly small businesses. I provide advice and best practices to help businesses understand the quagmire that exists on Facebook, YouTube and other social network marketing opportunities.
In my spare time I take stunning photos, and have been published by: CNN News, KMOV-TV (St. Louis, MO.),Discovery Channel The Storm Chasers, St Louis Bureau of Tourism Online Travel Brochure (2009).
Account Manager: Card Payment Solutions
Marketing Product Manager for SBCDO--Ameritech Yellow Pages
Graphics Manager--Ameritech Yellow Pages
Sales Representative--Verizon Wireless
Sales Manager--Promoter Magazine
Photos By LaTease--Owner/Photographer
Lies and Social Media Propaganda
Myth: Social media initiatives drive customer loyalty and acquisition.
Fact: Engagement with a brand drives social engagement.
Let me clarify something: having a social media initiative does not create a never ending stream of customers and sales. Just because your brand or internet offering has a Facebook or Twitter presence WILL NOT generate instant celebrity and through the roof earnings. The success of a social media initiative does not rely upon having a presence; instead it is how you manipulate and shape that presence to meet the needs of your customers.
In other words how do you stimulate conversations, exchanges, interactions between the people that matter? Knowing the HOW will serve as a catalyst to the result of your social media success. Allowing your customers to engage with you, with your product, your brand is the conduit to social media. I keep saying it, and I know I sound like a broken record, but a successful social media campaign revolves around people talking about you, about your brand. You can not infuse any magical software that will stimulate this process. If people don't see any value in your brand, they won't talk about it, online or offline.
One of my Facebook pages, Wine Lovers usually earns 57% feedback on posts and status updates. That means once I decide to sell a product on this page, there is a strong possibility I will be successful. Give your customers value and they will share the benefit. Focus on giving away something free in order to get something in return.
Keep in mind, your brand is only as strong as your level of engagement.
Thanks for reading.
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