Geoff Whitehouse | Yossarian

Launching a New Traffic Exchange Part 2

Oct 20th 2010 at 3:13 AM

Week 3 and all is going well.  Time is fair racing along.   It only seems like yesterday that we launched Battleship-Hits. 

From small beginnings was have made progress, with an active membership now over 70.  We already have an active surfing community and I am amazed at the diverse advertisements that members have brought to the table.  As a surfer myself, I have checked a number of these out and have signed into a few.   

While 70 members doesn't sound like much, an active community of surfers more than makes up for the lower numbers.  Naturally I want to maintain the growth momentum but at the same time maintain the activity.  10,000 members may sound good on paper but its the active members that really count. 

This article though is not about the marketing (that is a future article) but more about the surfing environment and an issue I struck within my first week of operation. 

Like most Traffic Exchanges, Battleship-Hits endeavours to provide a safe, secure and enjoyable surfing environment.  We employ anti-cheat settings and a range of systems to vet websites to ensure that promotions do not redirect to alternative websites or do not try and download malicious software.  These systems never can be foolproof (unless every site is vetted personally and no rotators are permitted) and if people want to circumvent the terms of use policies, they can, albeit until admin catches up with them. 

Personally, I don’t understand the mentality of the person that persists in trying to redirect Traffic Exchange surfing.  I see it on a number of sites and to me as a surfer it just doesn’t make sense.  It doesn’t make me want to examine the website – quite the opposite.  So it seems to be a pointless waste of everyone’s time.

In my first week of operation, I had one member who persisted in trying to redirect the surfbar.  After giving him adequate warning and referring him twice to the terms of service, I had really no option but to suspend his membership.  Fortunately the LFMTE system provided the mechanisms to check and audit complaints and to follow through with suitable actions.

But it was a reality check.  There are people out there who have no interest in the stated purpose of Traffic Exchanges and see it as a challenge to disrupt and waste other people’s time. 

To my genuine members, my goal is to provide that safe and enjoyable surfing environment. The systems supporting that goal got a work-out and came through with flying colours.   

Want to be part of this surfing community.  Join us at



Please to comment
Dec 21st 2010 at 9:29 AM by gerardoantonio
good thanks
Oct 21st 2010 at 4:15 PM by TrafficExchange
You are absolutely right. If there is one thing I dislike is people submitting old sites with tons of redirecting. Most people do it to keep the bounce rate down. But what a lot of people do not realize is that in order for a traffic exchange to serve one of its purposes you should create a splash or squeeze page with an opt in form. This allows you to build a list while creating site awareness.

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