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Language of Business Worldwide

Mar 23rd 2020 at 7:46 AM

To communicate across the world, where languages and culture are constantly growing, several enterprises are focusing on skilled translation. However, several times, unreliable information from a company to stakeholders could be due to errors in translation work, often due to AI and ML involvements.

For a company, the cost of a failed translation is often more than just the financial loss. It results in loss of reputation, legal suits, and even ban on products or services. To reduce the chances of miscommunication in the messages planned for the target customers, the organisation should focus on providing clear and accurate information to the agency entrusted with the language translation services in Delhi.

Today, many companies spend a significant amount of resources to ensure that their cross-cultural communication is in accordance with the agents, partners, customers and government bodies. For a company to familiarise their product or service to the local people of a country, or even a group of particular traditions and ideologies; translating the information into their common or native language becomes an important task. With the help of the best translator in Delhi, a proper communication between a company and its customers can be achieved boosting the company’s image, revenue, market presence.

To increase trade in diverse groups, it becomes crucial to localise oneself with the target audience. Although localising the product or service for specific countries, regions or groups can be a highly complex and expensive process, this is unignorable to ensure the long-term sustainability of a business.

Presently, there has been a steady increase in the demand and opportunity for translation in the market. Many entrepreneurs are making their priority in generating a piece of exact information which needs to grab the attention of their target audience. Moreover, with a steady increase in globalisation and the rapid increase in generating text content worldwide, the annual enterprise spending on language translation services is expected to grow to $ 45 billion by 2020.

Besides, AI-based technologies are stimulating the growth of a company on a global level. To reduce the costs of translation, many organisations are using AI-enabled automated translation platforms like Google Translate, Microsoft Translator, and the recent introduction of Amazon translate has captured the market to provide instant translation with the given inputs. Still, AI-based translation is always prone to errors and glitches.

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