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Keywords / niche
With Internet marketing today, there are far too many people thinking they are going to strike it rich with only selling $20 ebooks. How many of these will they have to sell to develop a million dollar business? Too many!
One of the top techniques in determining whether a niche will be a profitable one or not is to find a market that has the potential for a mass roll out. This is one of the most important aspects in online business.
Most online businesses are like a Lamborghini on a dead end street. You can go fast and make a ton of money quickly, but it also ends quickly. You need to pick a market that not only has online potential for making money quickly, but offline potential where you can roll it out to other media.
To know if your market has mass roll out potential you want to look for magazines, radio shows, TV shows and direct mail lists that you can roll your offer out to after your initial online launch.
What Story Are The Niche's Keywords Telling You?
Too many people today build their online businesses around keywords they believe they can market in, but have absolutely no ambition to market to that niche.
This leads me to the next important area to look at when deciding on a niche - build a business around something you are passionate about.
I know plenty of people making millions of dollars in niches that have no keyword volume to speak of, but because the other elements above fit, they are able to build great companies. With that said, I do not discount the fact that knowing the story your keywords are telling will help you to know the type of volume you can do online.
The biggest factor that I am looking for in the keywords is the volume happening in the long tail. For your business, you should not care too much about the volume happening with âEURo related keywords that are not specific to your niche, but the volume happening with keyword phrases like, "best of your specific niche programs" because they are easier to target, there are more of them, and the volume happening from these phrases are more than ten times what's happening with the top competitive keyword.
You also want to focus on finding a long tail this will give you much more to work with for your SEO and PPC campaigns.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
By the way, do you want to learn more Internet marketing techniques on how to build a successful businesses online? If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
For more information on this topic and author go to http://www.DrDaveHaleOnline.com
Dr. Dave Hale, The Internet Marketing Professor, specializes in the integration of Web 2.0 strategies into business marketing systems of all sizes.
Article Source: http://EzineArticles.com/?expert=David_Hale
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