Paul Hines | paulhines

Is Your Business On Life Support?

Jun 22nd 2011 at 4:00 AM

I study graphs, charts and trends and I'm seeing something unusual in the industry that I haven't seen since the dot com boom. What I'm seeing is a shift in the market that has plenty of home businesses in limbo, a lot of people are just stuck and can't figure out why. I think I've partially figured it out, the reason may be that the web as we know it is dying. It seems in order to take your business to the next level you're going to have to just wait for the cycle to complete itself or you're going to have to bite the bullet and jump on the Mobile Marketing learning curve.

People can say what they want but the reality is that Mobile Commerce is very powerful, people can go into stores now and scan their coupon code at the checkout and get their deals. I'm not saying that the other methods of Marketing is dead, I'm just saying that if you want to take your business to the next level you'll have to at least learn how to make your site Mobile ready. A regular website can't be seen correctly on a Mobile phone if it isn't formatted correctly. Don't believe the negative comments about spamming people with text Marketing either because you can join a text Marketing company that makes sure you opt-in and who makes sure people can opt-out if they want to.

I'm not just saying this to make a sale because people are already waking up to the fact that something just isn't right, for instance, I studied a graph from Google Adwords that showed that the number of people who advertise with them is dropping and the people who are spending just $100 a month are high on the graph but low on conversions and the businesses that are high on their conversions are spending $10,000 a month or more, that means that pretty soon Google will stop accepting the small advertisers cash and go with the big boys.

If you're ready to jumpstart your business and breath some new life into it stop by my site and take a look around, the future is here, whether you want to jump on the merry Go Round is up to you.

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