Angela P | channonangel
Love and compassion are necessities, not luxuries. Without them humanity cannot survive. Dalai Lama
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INTRODUCTION TO WEBSITE CONVERSION RATES

Aug 2nd 2010 at 7:47 PM

 

Introduction to Website

Conversion Rates

Having an e-commerce website can be challenging. There is inventory

to monitor, customers to keep happy, advertising to do, and of course

security to maintain in order to protect the integrity of the site and

your customers. With all of the important steps involved to make sure

your business website is a success, conversion rates should be taken

into account.

So what is a conversion rate? Essentially, a conversion rate is the

number of visits or “hits” you receive on your website that change

over, or convert to, a sale. For example, if your site were to get 100

visits in one week and one person made a sale, you’d have a 1%

conversion rate.

Effective advertising is important in ensuring a higher conversion rate.

Making sure your website is noticed and that the product you’re selling

is very clear is essential to success. Getting the hits is important, but

finalizing that sale is even more important. A good website that does a

lot of business is much more involved than many people might think.

A lot of factors are involved with ensuring that visitors click on and

then actually buy items they see. There are many things you can do to

get the most conversion rates possible which means those website

views and random clicks actually turn into cold, hard cash (otherwise

known as sales).

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