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David Hurley | DavidHurley

Internet Marketing Strategies: Getting Back To Basics

Nov 1st 2011 at 7:24 AM

Developing the best Internet marketing strategies for your business will depend on the particular needs of your business model in relation to the niche market that it serves. There are so many internet marketing strategies, tools, and techniques that it can seem a bit confusing as to where you need to begin.

So, here are a few "back to basics" tips to help you on your way.

Honesty Is The Best Policy

Do your research online about existing scams, and make sure your business does not look like any of them otherwise your reputation will suffer. Make sure you use techniques that inspire confidence and adopt an honest and open attitude towards your products and services.

Give Before You Get

When it comes to internet marketing, how you present yourself on other websites will most certainly affect how you are perceived. So, take the time to make thoughtful comments on articles posted by others.  Add to the dialogue - use specific examples to make your point.

Don't post comments from the perspective of "what can I get?", but from the perspective of "what can I give?".

Research is showing that 60% of those who go to a website to read an article also read the comments. Use that knowledge to your advantage to let your expertise shine through thoughtfully and professionally.

Website Strategies

Include customer comments about your product on your website. People like to see what others have said about the product, and they enjoy reading about the experience that someone else had. It makes them feel more comfortable with your company, and as a result, they are more likely to purchase from you.

Offer sales on your website or in your advertisements. Everyone is motivated by a good deal. It increases excitement about the product, and it motivates potential customers to make a purchase. You can offer a certain percentage off your product, offer free shipping rates or have a buy-one-get-one free deal.

Traffic Strategies

Advertise your company on popular websites online. This investment can make a huge difference and get the name of your company exposed.

Build other websites that can direct traffic to your primary website. These websites can just be informative websites, but they should also be nicely designed and have good quality unique content on them so as to attract leads to your business site. This will greatly help increase traffic and network your sites together to make a larger impact on the web.

Traffic Conversion

Assess the overall effectiveness of your online marketing efforts by using tech tools to measure the conversion of site visitors to paying customers. Many major online companies offer a variety of easily customized integrated web add-ons and trackers that compare the number of visitors against the number of sales and repeat visitors.

Putting up a Hacker Safe logo or a Scan Alert logo will help your customers feel more secure when ordering something from your site. Even if you question how valuable these really are, more than likely your customers won't and you will get improved conversion rates by taking this simple step.

While internet marketing strategies vary from business to business, they obviously share the main goal of successfully marketing business, products, and services. There are various approaches, but they are all created around the idea of making your business much more successful online.

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