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Internet Marketing - 8 Criteria For Success

Jul 2nd 2010 at 8:00 PM

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As we all know, new “glittery” programs are popping up all over the Internet. All of them are promising you huge incomes. Obviously, the majority of them are schemes and many are outright scams. If you’re looking for a program, how do you decide what might be alright and what you should leave alone?


Here are the criteria I follow when I’m considering a new program.


1)    The person or people behind the program. Are they well known and respected Internet Marketers? Can you even find out who they are? If the first condition is met, you can feel somewhat comfortable. If you can’t find out who is behind the program – RUN!

2)    Do your due diligence! Do a WHOIS on the company website. This can give you information you vitally need. First, it can answer the question above. Secondly, if a WHOIS reveals that the program has switched domains and/or ISPs repeatedly – RUN!

3)    Is there an actual product? The money has to come from somewhere. If there is no product, the “program” is a form of Ponzi scheme and is going to collapse under its own weight. All commissions paid are going to come from dues paid by new members. This is a totally unsustainable model as is the investment scheme for which it’s named(which is illegal, by the way).

4)    If there is a product, what is it and is it any good? The product can take more than one form. It may be a physical product such as vitamins, etc. that members are required to purchase monthly, out of which commissions are paid. It’s a little difficult to get people to commit to a monthly purchase unless the product is good and is something they would probably purchase anyway. If these two conditions aren’t met, your recruits are more than likely going to drop out and you aren’t going to make any money. The product could also take the form of marketing tools, training, etc. and the members pay monthly dues to be able to access and have the use of the products. This also is a sustainable model but the same caveats apply. Are the products good or are they rehashed half baked crap that people are not going to be willing to pay for. Again, if the product isn’t good your recruits are going to drop out and you aren’t going to make any money.

5)    What is the business structure and commission model? If you can’t understand the business structure and commission model, odds are 99 out 100 that it’s a scheme that is meant to make money for its creators and will fold in two or three months leaving you poorer while the creators laugh all the way to the bank and cook up their next scheme.

6)    If the business structure is a pyramidal model is it limited or open ended? If it’s completely open ended, it’s a pyramid scheme. Stay away! It’s illegal and is only meant to make the creators of the scheme any money. If it’s a closed matrix say a 2X5 or something, take a good hard look. If it’s something like 5 wide and 15 levels deep and you have to have a full matrix to make any money, you’re never going to accomplish it even if spillover is part of the model. You’d have to have 50 or 60 THOUSAND people in your “organization”. That’s going to take years to build. It probably will never happen anyway because most people don’t have the recruiting skills or the motivation and perseverance to make it happen. If all the people in your downline aren’t promoting, you’ll never get your organization built. And, trust me, they won’t. 95% of the people you recruit are going to sit on their butts and wait on spillover. If it’s something like a 2X5, you’ve got a good chance at making it work.


There are two more things that you must have:


1)    A mailing list You must have a list of your own that you can build a relationship with and market to at will. Don’t count list building programs to do this for you. In a list building program you are really building a downline, not a mailing list. Your so called list belongs to the program, not you. If you leave the program you lose it.

2)      Effective Targeted Advertising If you don’t have effective, targeted advertising, everything else is useless.


In all honesty, basing your Internet Marketing business on a single program is likely going to be doomed to failure. Most programs, even those backed by good products, fizzle out within five months. The creators of programs know this will happen and always have another one waiting for the time that the current one begins slowing down. If you’ve been in Internet Marketing for any length of time, you’ve seen this happen again and again.


What you really need is an income strategy based on leveraging the affiliate programs of products that not only are high quality but are designed for longevity.


For an in depth review of such a strategy and the products it’s based on see A Strategy For Building A Successful Internet Business or visit

Please to comment
Aug 13th 2010 at 4:11 PM by ProfessorMetal
Thanks, Rammesh The temptation is always there and the "sharks" are counting on it. Hopefully, the new FTC rulings/guidelines will put a stop to a lot of the garbage that's out there.
Aug 13th 2010 at 4:08 PM by ProfessorMetal
Thanks, Phil. It's from lessons learned the hard way. :-)
Aug 13th 2010 at 1:51 PM by philjansen
Thank you for a well informed article, I will check it out. God Bless - Phil Jansen - Who I am makes a difference -
Jul 3rd 2010 at 4:33 AM by Rammesh
Nice piece of a advice Jeff, many of us can't control our temptation to seek money fast and many greedy online marketers do marked us :)

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