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International SEO - An Effective Online Marketing Technique to Promote Your Business Globally

Apr 24th 2014 at 10:53 PM

Online businesses are largely dependent upon the amount of traffic their website gets and thus, on the conversion rate of the customers entering the website. The tools and techniques used by an international SEO can help promote any online business, be it an online store or a service provider, to achieve a higher SERP (search engine rank page) rate and turnover.

International SEO professonals asssit in providing websites with the type of content to make it more user friendly on a global level. For example, if you want to expand anywhere into non-English speaking countries, international SEO can create a multilingual website for you! And, if you are looking at one particular region, say, Latin America, then creating a Spanish version of your site and keywords will get you the maximum traffic. This is what international SEO aim towards achieving. Instead of just translating the whole website, the international SEO restructures it in such a way, to appeal to a non-English speaking audience and to make the whole operation more successful.

The difference between a local website or a local business and a global one is that, for a local one the whole concentration is towards satisfying a particular set of customers. That means, it is necessary to understand the needs of that particular group, keywords most searched for based on a particular place where your business is located, etc. But, to expand globally, one needs to make the website appeal to all ‘sets’ of audience. This requires a lot of strategy and planning, which an international SEO professional uses, to pave the way for your company to reach to an international audience.

Like any SEO service, international SEO also looks at all aspects of optimization techniques like pay-per-click advertising, blogs, social networking and marketing, etc. While these are as important to an international SEO as a local one, certain services like translation services for the content on the website, multilingual keyword search and international advertising through pay-per-click, etc. are taken care of by the global SEOs.

So, if you are looking to expand your services or online business internationally, employing international SEO services will help your website reach the target you are setting for it. With a comprehensive understanding of a variety of local languages and cultures, an international SEO provider can help you expand your horizon globally and make your business grow.

About the author:

This article is written by Elizabeth Cachay, who is also associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.

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