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Insurance Marketing case study #2

Aug 19th 2011 at 1:02 PM

I do not sell insurance but what I have done over the past couple years. I have worked with the insurance industry helping them in their marketing.

I want to tell you about one insurance agency Answer Insurance. What I am about to tell is not a reflection of the business and the services they provide.
This is a case study of what Answer Insurance is doing in their marketing.

Answer Insurance goes beyond the call of duty for their clients they do things for their clients that less than 1% of insurance companies would be willing to do for their clients.

On the other side this insurance company does a horrible job in their insurance marketing. Another I want to state they are not special they are doing the same things that pretty much every other insurance company is doing in their marketing.

If you have been in business for any time you will heard the term if you sell by price your will die by price. If you make price as the main reason people should do business with you this is a hard battle to win especially in insurance.

What is crazy even the big insurance companies are doing this too all say they have the best price.

Answer Insurance could charge more than everyone else and get it because as I said they provide more service for their clients than most insurance companies will ever provide.

But they do not let their prospect know what it is they do they just tell them let me find you the best price.

I have a product the company charges $50 per month I still charge $50 per month but I also charge a $100 upfront fee because I provide more value.

I have another product that the company charges $365 where I charge $3,000 because of all the bonus value I provide to my clients.

In our next article we will more insurance marketing tip as well talk about this insurance marketing case study.

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