followers 6 popularity
following 9
· Social Media Search


Social media strategist B2B Lighting & Healthcare - Philips International BV.
Clive Roach (jedi_Roach) | cliveroach

Influencers vs. Advocates.. but what should brands do to have success?

Jan 4th 2012 at 8:41 AM

You should be able to spot a brand influencer very easily. They pop up regularly and say good things about your brand! When I was a community manager at Philips I had a great relationship with them over a number of years. They would answer many customer questions, and left the more difficult ones to me when they felt it should be responded to by the brand. If you are doing Social media correctly and regularly talking to your followers, subscribers, members, etc, then you will know who your brand influencers are. There are a few other ways to find your brand influencers. I list a few of them;

- Commission a Social listening survey from a competent company like Oxyme. There are many other social media intelligence companies like Radian6, Attentio, Crimson Hexagon, Collective Intellect, Sysomos etc. Radian6 actually has an influencer widget, which gives you the ability to set the factors of influence that are most relevant to you.

- The Adobe Social analytics tool enables you to integrate data from your Facebook, YouTube and Twitter channels with your web analytic data to identify the people who have brought you the most referrals, actions, or revenue.It is a very neat solution and I highly recommend it to existing Omniture users.

These two suggestions can not only find the influencers for your brand, but they can also asses how much influence they have.

For more about this topic, and to see my definition of the difference between Influencers vs. Advocates, click here

Please to comment
Jan 5th 2012 at 11:15 AM by GTBulmer
Hello, Clive: Thanks for pointing out the value of brand "influencers" - very interesting. GT :-)
Jan 4th 2012 at 12:58 PM by cliveroach
Thanks Jan, I love finding and working with Influencers for my company! It is amazing what they will do and what they bring for your brand
Jan 4th 2012 at 10:32 AM by LonnieG
Thanks for helping us to peel down through some extra layers of figuring out who is doing what ... and what it all means. The resources and tools are greatly appreciated, Clive. ~LonnieG

sign in

Remember Me

New to IM faceplate? join free!

Lost Password? click here