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Joe Bonds | businesstechnologyso

Improve Your Customer Service with the Internet

Jan 14th 2015 at 8:05 AM

Fast, effective, and friendly customer service should be at the top of every business’ list of priorities. Several business internet services have made it easier than ever to connect with customers, but it can be hard to keep up with all the options. Here are three ways you should be using the internet to enhance your customer service.


Make Contact Easy and Friendly

Making it easy for customers to contact you is the first step towards excellent service, so make sure all email addresses and phone numbers are simply to find, and put them on all out-going correspondences. Be sure to also include a list of FAQs on your contact page, to make sure customers have access to some answers before calling.

Customer friendly contact doesn’t end there, though. You can use auto responders to thank customers for contacting you, or provide order confirmations to let them keep track of products. Make sure to use a service which allows each email to automatically use the name of recipients, as this is often greatly appreciated.

Go Viral with Social Networking

People say that a happy customer will tell one person about you, while a disgruntled one will tell ten. Thanks to social media, those numbers have climbed dramatically.

Exposure on Facebook, Twitter, and other social networking platforms can provide a way for happy customers to share news about your products and services, while input from your end can help promote the business to millions of potential customers. This gives your business character, and helps customers feel connected.

Make Everything Mobile Friendly

2015 is set to be the year in which mobile browsing becomes more popular than traditional internet use. This means that all customer service applications should be mobile-friendly, so people trying to contact you on-the-go don’t become frustrated. Larger text, simple designs, and click-to-call buttons will be more necessary than ever.


If your site isn’t mobile-friendly, now is the time to make that change. There are many business IT support providers who can make sure that your sites are optimised for use on every type of device, so take advantage of one today.

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