Important Steps to Picking a Social Media Consultant

Jan 9th 2011 at 5:18 PM


Picking a Social Media Consultant could turn out too be one of the most important decisions you could make for your tribe. That's because the World Wide Web attracts and is full of social media activities .

Major Industry players are on top of the platforms as are small businesses and start ups. Most are trying to use it to increase their influence in their chosen niches.

Becoming familiar with the wide variation in platforms is a job in itself, so if you are not familiar with them, you might be able to use some help from someone with experience in this area. So the question becomes ,  Where do you find social media specialists with the right expertise for you?

There are a few things to look for that will tip you off.

A social media consultant should have some sort of social media strategy that can be discerned. They should be experts in using using their chosen social media strategy to drive and attract new  buyers to the clients niche. Being adept at offering their social media methodologies too you will help show their expertise. Look to see if they are practicing the same things they are talking about.

There should also be some obvious signs in the specialist's social media blogging skills. Look at a sampling of the blog entries made for other clients , for instance. If there are relevant quality entries there, he just might be an expert. Consistency and relevance are important here as entries may at first seem to be clear and concise , but be aware of articles that look like they were generated by spin. Specialists very rarely will use spin in their articles.

You might look at a few testimonials about your consultant and some comments from other readers. Happy clients will generally show their gratitude for superior service and this will tip you off that you have found a good expert.

There are so many applications that are available for social media today and applications that are under development making this niche very exciting to many different tribes. There are new technologies being formed around social media applications daily. There are applications that allow your friends to know what businesses you are in for instance. Many social media platforms are gearing up for mobile access and this has the potential to really change the social media blogging landscape.

Diverse applications are in development and are developed now that will use your actual location to find the closest mens or ladies room, a new eatery or even letting you know who has a sale going on for a product you need.

Having a well defined social media strategy and a relevant social media blog influencing the niche you would like to be in is the way to get started in this diverse area of online marketing. Remember to be adaptable and don't get locked into a single platform in case that platform changes into something that won't work for you. You don’t have to be 100% internally focused. Link to other blogs, videos, and news articles. Re-tweet what others have to say as long as it is relevant to what you are saying.


Please to comment
Jan 20th 2011 at 7:57 PM by GTBulmer
Hey, Matt: Good information on how to pick a social media consultant. Thanks for posting! GT :-)

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