Paul Hines | paulhines

ilivingapp First To Market

Feb 4th 2013 at 5:43 AM

The basis of first-mover advantage is simple: by being the first to enter a new market, the business gains an advantage over its actual and potential rivals. This is true whether the business is seeking to develop new geographical/demographic markets or segments for existing products, or whether it is seeking to introduce new products to its existing market segments. If the business is first into a market, so the thinking goes, it can establish what the military thinkers would call 'defensible ground'.

First, it can capture market share much more easily without having to worry about rivals trying to capture the same customers. Second, when the rivals do come along – as they inevitably will – the first-mover and its management team will have advantages in the ensuing competition, such as familiar products, brand loyalty, the best retail outlets, up-and-running distribution systems, and so on. By beating rivals into the market, the first-mover can consolidate its position and compete more effectively, not only defending its previously acquired share but even continuing to expand.

First-mover advantage is not just about getting there first: speed is necessary to success, but not in itself sufficient. The advantages of being first must be consolidated with resources – money, people and knowledge – to enable the advantage to be maintained and enlarged upon. No advantage lasts forever, and the wise business knows that it is much harder to keep an advantage than it is to get it in the first place. First-mover status must never be a strategy in and of itself, only the prelude to a larger and longer strategic plan.

John Rodgers, President of iLA has been in sales and marketing for over 20 years, with personal experience in the network marketing industry. The concept of iLA was born out of his experiences and dreams of forming a company that is designed to truly help people.

John Marr, Vice President and our App Developing partner is the owner of Savage Apps. With over 20 Five-star rated apps in the app store and over 2.5 million downloads, his experience and vision are a vital part of giving iLA a solid foundation.

Partnering with Greg S. Reid who was commissioned by the Napoleon Hill foundation at the 100 year mark of Think And Grow Rich. Shows that John and John are both very much vested and committed to creating an extremely high quality personal development app with top shelf content.

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