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How too much thinking can harm your business
TOO MUCH THINKING CAN HARM YOUR BUSINESS
No I haven't flipped (no more than usual anyway) and I'm not telling you
to become a marketing zombie, but I had one of those ah ha moments
this week and I wanted to share it with you.
I bought a WSO yesterday about blogging - it was only 7 bucks and the
sales pitch was kind of different, so I went ahead and bought it.
I didn't expect much, and to some extent it didn't tell me much that I
didn't already know...but on the other hand it made me look at my
blogging activities and then all of my marketing activities in a
whole new light.
I reckon got my seven bucks worth.
This guy, whom I'd never heard of says that time spent on
keyword analysis, research and all that other boring stuff that gurus
insist on telling you to do is a complete waste of time. His theory is that
you learn on the run - you spend your time doing and creating, rather
than thinking, analysing and ultimately hoping.
I get where he's coming from.
I know I spend too much time thinking and analysing all sorts of
stuff. I know often that my first thought is my best thought, that when I
run on gut instinct I'm more engaged, more involved and generally
more successful but... we're naturally careful creatures.
We like to prod and poke things before committing to them.
I know a lot of the thinking I do should be called procrastination.
Its easy to think we're busy.. when all we're really doing is putting
off getting down and dirty and working.
This business is not a job... there are no guarantees, by and large we
live on our wits.
Sometimes we win, sometimes we lose, but there is no such thing as failure.
A failed campaign provides you more data for your next campaign.
We all have to start somewhere - here is as good a place as any.
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