John McRae | biloxi0625

How To Use A Squeeze Page

Nov 14th 2010 at 8:19 AM

If you don’t have a squeeze page or your squeeze page is not well designed then you are throwing away time, money, and essential resources.  With a poorly constructed squeeze page you will always have poor conversions which means you will need to drive twice as money people to it in order to build your list twice as slow.  The hard part is to get people to your squeeze page, so make sure that once they are there, you get them on your list.  The amazing thing is that the fundamentals of a squeeze page are pretty simple and even common sense, yet so many people overlook them.  If you want a squeeze page that converts, then make sure to keep these basic elements in mind.

The most important thing to remember when building a squeeze page is that you need to focus on a single, simple message “join my list” or “visit my site“.  You don’t want the people visiting your squeeze page only to get distracted by an advertisement and move on to some other website.  You want them to focus on what you have to offer.  It is your job to direct them to your message at all times.  For squeeze pages, this means that you want as few external links as possible.  Ideally, only a privacy policy and terms of service page to have outgoing links.

The next thing to keep in mind, also with the simplicity theme, is the visual focal point.  Visitors cannot opt in if they don’t see the opt in box or get distracted by hundreds of images.  Make sure that your opt in box is above the fold and make sure that it stands out.  The easiest way to do this is to add extra white-space around it.  That way it looks like it is alone on an island and your visitors eye will naturally be drawn to it.

You should also make sure that you give your visitors a reason to opt in.  Because so many people use squeeze pages or are asking for personal information, you will see a much better result if you offer an immediate payoff for your visitors.  This could be anything that is deliverable via email.  Common free items include: reports, ebooks, designs, templates, graphics packages, videos, tutorials, etc  Regardless of what you are offering, make sure that it is something that relates to your target market.  If you are operating in the photography niche, you don’t want to offer an ebook about how stop smoking.

Finally, if you want to maximize your conversions, ask for as little information as possible.  Some squeeze pages will ask for pretty much everything – name, address, email address, phone number, date of birth, etc  There have been a number of studies surrounding this issue and they all report the same thing.  The less you ask for, the higher your conversions will be.  If possible, only ask for their email address.  If you feel like you need to personalize the emails, then ask for their first name (first name only).

If you nail all of these elements on your squeeze page, then your conversions will be much higher than they otherwise would be.  Remember to focus on the following: deliver a single message “join my list” or “visit my site“, make the opt in box the visual focal point (above the fold), provide an incentive for people to opt in, and ask for as little information as necessary (you can always gather more later).

1 comments
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Nov 14th 2010 at 12:01 PM by flconversation
The squeeze page is important when it comes to list building. Thanks for making it aware.
   

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