How to Turn Your E-Store Visitors into Customers
Conversion rate - is not only the record of your sales, but also an indicator of how well your store meets the needs and want of your customers. How quickly your web site work? Is it easy to find the desired product on your website? How many step does the checkout consist of? There is a great number of different factors, which affect the conversion.
For example, if you lose the majority of customers during the ordering process, this indicates that they are likely to have some issues with payment or they are not sure if it is safe to leave their personal information at your Magento store. If you lose your clients at the product pages, it may show that you do not provide enough information on the product. In case you are facing one of the underlying problems it is high time for you to consider ways in which you can make your online store more user friendly and functional.
Luckily, there is always a space to significantly improve your Magento store performance. You can implement a lot of new strategies to increase your sales. Let's talk about them in details.
Where to begin?
It is believed that in order to increase sales and conversions it is important to increase the volume of traffic to your online store. However, more and more sellers realize that attracting visitors to a website is only one small step, which will not necessarily lead to conversion. For this reason, before to look for additional traffic sources, you should concentrate on the optimization of your e-store structure. If you want to provide your customers with the best shopping experience possible, your online store must run smoothly, the pages must load fast, the product must be accompanied with a number of good quality pictures and detailed description, to help your customers make an informed choice. Focusing exclusively on attracting more traffic, you make a mistake that will not allow you to achieve your main goal - increase conversion rate.
Help Your Clients Find the Product They Need
One of the main reasons why visitors may leave your online store without making a purchase lies in the fact that they can not find the product they really need. To solve this problems, the experts advise to introduce an advanced search function in your store, to let visitors find the desired item by typing the keyword in the search field. One more thing that you can do is to improve the navigation. Divide all your products into several categories, subcategories, update your Magento store with the extension that allows users to shop by brand. All these measures will greatly facilitate the process of product search.
Improve the Checkout Process
Although, Magento platform offers quite good out-of-the-box checkout, there is always room for improvement. In case you want to smooth out all the smallest barriers on customers way to purchase, you should consider installing one page checkout Magento extension that is designed to reduce native Magento checkout process. By reducing your checkout to only one page it is possible to increase the conversion rate in your online store by up to 99%.
In this article we have presented only several ideas that can help you boost your online sales. There is always something that you can do to improve the work of your e-store and raise the conversion rate. Don't be afraid to experiment and make sure to track and analyze your results.
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