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Blogger, online marketer, looking to master the art of sales and marketing. I'm here to share with you the best stuff I find in the Internet.
jdycaroll | jdycaroll
http://www.callbox.com.sg/services/email-marketing/email-marketing-campaign/ | Callbox - Email Marketing Campaign
2 years ago

How to Turn Traffic into Reliable Leads

Feb 13th 2012 at 12:42 AM

 

Blogs/websites generate traffic, but does it mean leads?  I don’t think so.  I heard several people complaining about their blogs/websites not producing sales leads although they were noteworthy in terms of daily traffic scale.

Traffic and leads are often easily confused…

Some people coming into online marketing think that traffic automatically results to leads. But when we try to define traffic again, we will be able to get a better understanding about it.  Traffic is the people who come to our website/blog site.  We may get a lot of visits for our sites, but if we aren’t engaging them and capturing their information, they aren’t leads.  There is no use in getting as much number of traffic if we’re failing to convert them into leads.

So how do we convert that traffic into reliable leads?

Lead nurturing is the key.  We will be able to convert that traffic into loyal and paying customers if we will be able to build a relationship with them and move them down our sales funnel until they are ready to become our customer.

Lead nurturing will help us educate, inspire and motivate our potential customers.  We can go about this in several ways. Here are some of these:

·         Offer RSS subscriptions

·         Send Emails

·         Perform Voicemails

·         Provide Case Studies

·         Provide Success Stories

·         Provide Fresh and Relevant Articles

·         Inform them of Upcoming Events

·         Provide White papers

·         Offer Webcasts

Ok, we all want one thing from our site traffic-more leads.  So if we want to generate sales leads from those visits we need to go about our lead nurturing program correctly.  There are experts out there who can help us with this. They can offer us lead nurturing webcasts and services to assist us with performing it.

 

 

 

 

 

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