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How to Save Yourself from the Idea Thief?

Nov 24th 2015 at 1:25 AM

That’s why you wrap up your brilliant, world changing idea and stuff it to the back of your brain. Or you try and work on it in secret. Without anyone knowing… in the deepest corner of your basement.

Then one day, you come to the realization – you cannot continue without talking to others. You have to … GASP… share your precious baby with others!

Can you do it safely?

We’ll show you a way of sharing your ideas yet reducing the risk of it being stolen substantially.

First, think of how you can safely describe your idea to others:

  1. Explain what you are trying to solve, or what basic need you are addressing
  2. Describe the people who can relate to this problem or opportunity
  3. Make a basic statement about your idea without any specific details

Got it? Now you need to find people to talk to. That is not always as easy as you may think it is, but IdeaGist is a great place to find partners, investors, co-workers and customers too.

Sounds good? Well, let’s take an example:

Many people have issues with printers, so if your idea is about solving something for that, you could describe it in the following way:

Have you ever had a really important document to print and your inkjet ink cartridge is full of ink, but DRY as the Sahara desert. Would you be interested in buying a small device that can protect your ink cartridges from drying up? Imagine the time, money and hassle this would save you!

Or how about this one:

How hard is it to reach your doctor, especially when you have a simple question? Most of the time we have to wait for hours, go through countless phone calls, speak to receptionists and nurses and explain the situation again and again. Wouldn’t it be wonderful if somehow all these middle people could be removed and you could get a hold of your doctor directly? Would you pay a few dollars for such access to your doctor?

In both examples, you haven’t really given your idea away on how you would solve the problem. Anyone agreeing with you on the problem is a good candidate for further questions and don’t forget, those who can relate to your problem statement are going to be your business allies and customers.

So once you have identified the people you want to speak with, you can then ask them follow-up questions and then gently let your baby grow and shape into a fantastic business.

Some follow-up questions can include:

  1. How would they feel if the problem was solved?
  2. Would they like the opportunity to get the solution before anyone else?
  3. How much would they be willing to spend on getting the problem solved?
  4. Who else feels the same? Are there people in their circles who could relate?

What other questions could you ask to get feedback before spending time and money on your idea? Read More : Innovative Business Ideas.

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