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How To Promote A Home Business Clickbank Affiliate Program With PPC
Pay Per Click is perhaps the most effective way to promote a Home Business Clickbank affiliate program possible. It’s true that some people make money writing articles, some people make money from SEO. However, the majority of affiliates that really make money especially through Clickbank, do it through pay per click. Read on to find out the secrets to success in this challenging but rewarding business.
If you are spending money on traffic generation then make sure you don’t test new products. Choose an existing product with a Gravity score of at least 20 points.
If you are just starting then I would recommend products in the 20 – 50 Gravity range is a very good place to start. You should avoid the products in the 150+ Gravity range until you get more familiar with PPC.
Finding the best home business ideas can be tricky and a lot of people are afraid of promoting products that are “over saturated.” The reality is that you can break into markets even if they’re “saturated.”
Secret #2 – Try To Find Original Angles
Avoid trying to bid on terms like “weight loss”, this will usually just use up your PPC budget very quickly. Why not think about bidding on “Tips for jogging?” or “Treadmills?”
Try if you can to find keywords which you can get on the first page for at under $.20 cents a click. You should be able to do this in less competitive markets where you can get tons of traffic through main keywords. Unfortunately, in more competitive markets, you’ll have to get creative.
Come at it from a different angle. Look for people who are looking for the same thing your product offers but they may type in a different keyword to find it than you think they will.
Secret #3 – Meticulous Tracking
One little known secret in PPC affiliate marketing in the home business sector is that almost all winning campaigns start out as losing campaigns. If you spend $100 and make back only $60, that’s actually a winner. Let me explain, read on.
From that early point, you optimize your ads and landing pages to continually increase your CTR (click thru rate) and conversion rates. It may cost you $300 in the beginning, but after your initial testing you’ll have a campaign that can make you hundreds of dollars a month on complete autopilot.
The best home business ideas using Clickbank need not be as daunting to find as it sounds, keep things simple when you start out. Every super affiliate tests their campaigns meticulously. Track everything on a keyword by keyword level. Use only one keyword per ad group and write a unique ad for every keyword.
Secret #4 – Different PPC Networks
Start out your testing with Google Adwords Only. That means no content network and no partner networks.
Make a note of how traffic converts on Google only. Then if you’re profitable, expand to the partner network.
From that point, you can mirror your campaigns over to MSM Ad Center and Yahoo! Search Marketing.
Only once you’ve setup these campaigns should you experiment with content network. Content network comes last, because the traffic is least targeted and tends to convert the worst.
The best home business ideas need good planning and if you pick a Clickbank product with a good payout and conversion rate, find unique angles to promote it from, continuously track and test it, starting with AdWords and expanding from there, then you will have a very solid chance at building a great PCC campaign.
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