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How To Plan A Successful Online Marketing Strategy To Secure Your Economic Growth?

Aug 26th 2013 at 10:12 PM

Online Marketing has emerged as one of the most effective tools to promote your business no matter what business you are doing. It is also a value for money proposal because you could end up getting more eyeballs per dollar spent when compared to other traditional marketing strategies. Now with the advent of social media like Facebook and Twitter and development of software technologies have made it possible for you to plan your online marketing strategy directly addressed to your target customer. We will see how.

The first step without a doubt has to be your website. The website should be designed by an expert professional, and it must reflect your organisations ethos, making every visitor comfortable to stay there, go through the various pages and should want to do business with you.

If you have succeeded in this, the only thing remaining is to ensure traffic is driven to your website regularly, day after day.

Search Engine Optimisation: SEO or Search Engine Optimisation is one of the most sought after strategies in online marketing. Top search engines like Google, Yahoo and Bing are playing a major role in diverting traffic to websites. In SEO, keywords are used to enrich the content in your website that earns them a place within the top search results pages of a search engine. When a website is listed within first three search results page of a search engine, then there will be more visits and more visibility to it. The keywords will lead a website to a top result. This entire process is termed SEO.

Pay per click: Pay per click is another popular tool used by online marketers. It delivers organic yet very high website traffic that adds to the popularity of your website. This service offers exciting features like test messaging, online and off line branding, increase website visibility and more without involving much capital.

Banner advertising: By placing an attractive banner on websites that your prospective customers frequent will ensure they click on these banners and are straightaway taken to your website.

E-mail marketing: is also one of the strategies, but you have to guard against being branded as SPAM. E-mail marketing helps you to pitch your products to customers on a regular basis. By sending bulk mails every day, you can also retain customers while informing them about new offers, discounts and more.

Social Media Marketing & Blogs: If your products or services find used mostly by the youth, this is one of the best online marketing strategies. Most youth today have their presence today on the net through sites like Facebook and Twitter, and they are virtually present 24/7 via their mobile phones.

Once you create an account on these sites, every new event, product or service of your company can be posted, and others invited to see and like or comment. A good comment will spread virally ensuring a huge mileage for you.

More footfalls will end in increased business for sure.

About the Author:

Unleashing Potential is one of the leading website design agencies in New Zealand, offering SEO services, logo design, website optimisation and other online marketing services. Unleashing Potential's expertise in web design and SEO enables them to promote their client's company or business effectively.

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