followers 21 popularity
following 2

following  view all

PaidFocusGroups is not in any groups


Paid Focus Groups and Research Studies.

The Paid Focus Group Network
Paid Focus Group Network | PaidFocusGroups

How to Participate in a Focus Group

Aug 14th 2010 at 9:15 PM

Most major consumer brands incorporate the use of focus groups to determine the best approach on tomorows products. These companies need consumer input to produce products that will sell to the general, or in some cases specific segments of the consumer population.


Companies usually hire a market research company to conduct these focus groups. The market research company will take the needs and requirements of the company, and determine what types of people to invite: Male or Female, ages specific, location specific, job specific, etc.

The market research company will then advertise the Focus Group event, and usually provide these specifics, as well as what they are offering people to participate. The going rates are between $25-$100 per hour

You will normally respond to focus group event advertisements be email, phone, or by filling out a pre-qualification survey online. Then you wait. If you appear to qualify for an event, you should be contacted within a week. You will more than likely go through a screening process by phone or email, and once qualified, you will receive an invitation by the market research company. They will provide you with the location, time, and amount paid for the focus group.

When you show up for the focus group:

Dress in business casual attire unless otherwise specified.

Show up on time: Some market research companies offer early bird bonuses, and many overbook, so you might actually be sent home (with a check!) without actually participatiing in the focus group.

Share your opinion, don't overshare, nobody cares about your personal life or stories, don't drag the rest of the group on.

Most market research companies offer free food and drink. Enjoy!

Some pay in cash, some pay with check, some pay with prepaid debit VISA, some pay by Amazon.

IRS: You must make OVER $600 PER market research company PER year before you need to report it. Most Market Research companies don not require you to produce a SSN before participating.

Focus Groups are considered contract employment.

Next steps

Focus Groups and research studies are a fun and profitable way to earn extra money. Focus Groups are held in most major cities. Focus group studies are now done online and by phone. Anyone from anywhere can participate!


Disclosures and References

Written by:

Dave Mitchell
The Paid Focus Group Network

Please to comment

sign in

Remember Me

New to IM faceplate? join free!

Lost Password? click here