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Emma White | EmmaWhite188

How to open the online store?

Mar 20th 2015 at 8:46 AM

Trade via Internet is is relatively young kind of business. But due to the fact that this type of trade presents a tremendous opportunity, online shopping is gaining popularity among sellers and among customers. Here we consider the question of how to open an online store, how to create it by yourself and what you need for this.

What products are the most profitable to trade?

To trade in the Internet you can a huge number of goods, but not all of them are beneficial and sometimes even not cost effective to open an online store. Computers, consumer and audio-visual equipment, books, toys, mobile phones, perfumes, clothes, shoes and accessories are in the demand.

But is not worthy to trade the the food, if only you are working in the big city.

Guidance to open an online store

In order to open and create your online store you do not need any special skills, but you need to register your company and pay taxes.

  1. Register a domain and order hosting.

  2. Choose management system (CMS) of the online store and install it.

  3. Book design or take free one for the shops in the Internet from.

  4. Designe for your online store or order from specialists the semantic kernel.

  5. Create columns in the online store, fill it with content and provided goods. There is also need to obtain the core.

  6. Perform initial SEO: configure URL addresses, optimize website structure, navigation, texts, conduct internal linking.

  7. Connect to the online store to electronic payment system.

  8. Add your website for indexing in search engines.

As well as during normal trading you will need suppliers of products. Online shop is different from the usual one, so do not need to have your own storage. Most often the goods are taken on request from the supplier's warehouse. To do this of course you need to have a good relationship with many suppliers and constantly work with them and sometimes it is not easy. Therefore most small online stores work with one supplier. Either a very convenient option is to establish online store based on the conventional one.

Ways of promotion, advertising and attraction the visitors

Here are the following ways to promote the store on the Internet:

  1. SEO - search engine optimization. Sometimes it is enough to have primary optimization, especially in the case where the trade is directed to a specific region, where competition is low. But in most cases if you want to be on the top of of search engine results page you need to work hard and pay a lot of attention to the website optimization.

  2. SMM, SMO - promoting an online store and advertising it in social networks.

  3. Contextual advertising in Google Adwords.

  4. Teaser network.

  5. Banner advertising.

  6. Working with Cost Per Action-networks. It is one of the most popular ways in recent years. The idea is that the partners choose network, refer customers to your online store using their referral links and you share with them a certain percentage or amount of the purchase.

  7. Adding an online store to the directiries.

  8. Adding your address to Google Maps. This is necessary if you have an offline store, because often people are looking for a product or service in a specific area.

  9. Offline advertising.

Of all these methods, except the using of SEO-optimization give instant results. But SEO lets you at the lowest cost get the maximum benefit of your online store.

Emma White, online business marketer gives detailed instructions how to start a new online store and why to use SEO services to get the profit.

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