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How to make sure your next information product will be a success

Jan 12th 2011 at 2:41 AM

In the world of information products, it takes a lot to stand out. We are being constantly bombarded with all kinds of stuff, and we make hundreds of instant decisions every day about what to look at and what to just let go on by.

If you want to sell your own digital products then you must take some time and think about your information product and design it in such a way that you know people already want it.

How do you make a product that people already want? - Ask them!

Every product creator wants people to buy their information product. The only way to learn what people want is to ask them. This is where an online survey comes in.

I find surveys to be fascinating.  They not only tell us about the world around us, but they also can be used as a guide.   They open an avenue to peoples thoughts and opinions.

A survey offers a snapshot into the mind of any demographic. The information gleaned from surveys can help in every aspect of life.  Politics, charities, religions, and businesses can all benefit from this type of information gathering.  Surveys can be crucial in any area of life, but what I want to talk about here is their use in creating an information product.

Using an online survey to find out what your prospects want is the best way you can learn how to design and create your product to attract the largest number of buyers.  This can also tell you the best way market your products and/or services as well.

You will need to look at exactly what you are trying to discover or achieve with this survey.  Or in other words, what's the point of the survey.  Also, you should figure what action will be taken as a result of this survey.

Surveys can tell us interesting things about people.  But they can be really helpful in telling us who we are selling to and exactly what it is that they want to buy.  Then we can take that information and create an information product that is guaranteed to sell.

There are a few simple rules to consider when creating a survey.

Keep it short, nobody wants to spend all day filling out a survey.  Offer an incentive, whether it’s financial or a small trinket people love free stuff.  Personalize the request and make the respondent feel comfortable with the survey.

Make appeals to the peoples emotions.  A survey that covers an emotional topic is sure to get a stronger response.  Last of all, make sure to point out that the respondents information will be kept an anonymous.

OK, now you know the best way to make sure your next information product is going to be a success.  To dive deeper into this and see it in action, I suggest that you surf on over to Foolproof Product Formula where you can see it in action and really get the information you need.

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