I've posted a new blog article on how to win the mlm race at

How to Leverage and build your downline.

Jul 6th 2011 at 5:15 PM

Today, many are looking for a way to make extra money from home realizing how difficult it truly is. In order to be successful you must understand two important facts.  There are too many opportunities and not enough customers to go around and without leveraging you will never be able to recruit enough people to earn a living. However, the first part of this problem can be eliminated with leveraging and teamwork.

Leveraging is not a new concept and has been around since the beginning of time. The mechanical leverage used by early man indicates the importance of this tool for survival. In network marketing the same applies today as it did at the beginning of man. Those who master teamwork and leveraging will overcome and become successful in network marketing.

The best way to leverage is from the top down. Chose a company like with a CEO like Dr. John who believes that this concept is a valuable component. It took a few conversations with Dr. John explaining the power of teamwork and leveraging. For the first time in my life I found a CEO who was willing to listen. I explained that people are more interested in knowing how to get from point A to point B and become successful. That the product was not as important as the formula to success if they join a member. I advised Dr. John on the power of teamwork and leveraging. I explained to him that email marketing does not work today as it did in the past due to being blacklisted. Blacklisted means your emails get filtered out and never reach the prospects. Snail mail is coming back due to the shelf life of a flyer sitting on a persons desk and being opened.

I then proceeded to explain to Dr. John what his company needs to do in order to be successful. Are you ready for this? Co-op ad leveraging. Basically, you use a mail list to send out a flyer. Everyone who participates financially, say $25 per month per ad source receives 1 share. New prospects that sign up are decided up evenly among the team members who participate. A simple but effective concept. However, I went further and told Dr. John what I'm doing. I told him I wanted to purchase 3 share so that I could promote my new personals links to help them get from point A to point B and earn money. I explained that it is important to get your new prospects into the green zone of making money and teach them to duplicate this for their new members that come in from my leveraging. This will eliminate attrition that is a huge problem in network marketing. You have a 30-60 day window  to get a person into the green zone or you will lose them.

You have to understand that it takes money to make money and the co-op ad leveraging is the way to go because the announcement reaches the persons home through the mail box and not the spam folder. I encourage you to consider this method of growing your home business opportunity and if you can't afford to spend the money on your opportunity then consider joining me. Every co-op ad share I purchase promotes my down line members until they get into the green zone. You can always join me here.


Mark Recker

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