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SEO and Internet Marketing in general. Connect Media is a Danish seo company.
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How to find a good Danish Seo company

Nov 5th 2012 at 6:57 AM


In Denmark, there is neither a basic education or master in search engine optimization. Therefore, a Danish SEO firm will always have employees who build their knowledge on practical experience and often a related education.

It is therefore important to be aware of the type of education the seo companies emplyees builds their knowledge on and also the length of their total practical knowledge of search engine optimization .

The title "SEO expert" in other words, is not a protected title in Denmark and therefore all who want to establish themselves with a simple website and call themselves SEO expert, can do so.

Since it is a lucrative market, there is already a part of that kind of companies that in practice have no real experience, yet they take high fees and rarely get satisfied customers.

How should knowledge versus education be to sure that you get best experiences?

The most appropriate education for an SEO expert is undoubtedly a media-related training such as media graphic designer or a business-related master.

Is an SEO company basing their knowledge exclusively on a media-related training, the advantage is that they often have a more comprehensive approach to SEO where the disadvantage is that they have less insight into a company's overall economy and how internet marketing should work in ensemble with such as offline marketing.

The advantage of the companies who build their basic knowledge in a business related training and recruitment, is that they very often have a better understanding of how the different implemented interventions affect the entire company as a whole. The downside is, of course, to a very high level of practical experience is demanded, to have enough knowledge to solve online assignments alone.

In the Danish SEO industry exists also many companies that have engaged a specialist - they sell expensive tasks and get them done externally.
In this way, they offer several services in an agency and it may be advantageous for larger organizations.(but also much more expencive)

How to check an SEO companys skills
It is often very easy to see if a company calling themself SEO experts have enough practical experience, yes or whether they have engaged an external consultant, which increase the cost of services.
Look at their website – do they have unique descriptive texts in their titles?
Is the frontpage spammed wtht search terms all the way down through the text?
Exaggerating their own abilities as "best", etc.

The less talented an SEO expert is, the more they tend to offer services at a fixed price regardless of the customer entering their website. They can solve ALL tasks for the same low price.
Often whey write phrases such as “become No 1 on Google in 3 months - buy here ".

No SEO company can guarantee a # 1 position on Google, without having made a deep analysis of the website at first.- go far around that kind of companies.

Ask for references
If the company does not list references at their website, clearly showing the results they have achieved for a given customer, ask for documentation.
Check any references in a Google search, so you can see the listed results are real.

Check the company's reputation online

Make a search on the company name and see what pops up.

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