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How to Expertly Establish Yourself Online

Dec 5th 2010 at 7:30 PM

Copyright © Mike Johnston

To enjoy the success you desire in your home based business, you first and foremost need to establish and brand yourself. But how do you do it? What are some things you need to focus on in order to accomplish it? Let’s explore this subject.

Know what you want. In order to establish yourself, you have to know exactly what you want. What does this require? It requires thinking deeply about what your business can do for you, and what goals you want to achieve. So, begin by asking yourself questions like the following ones, then ponder over and answer those questions.

  • ‘What is the most important thing my business can do for me?’
  • What do I want to accomplish with my business?’
  • What are my business goals?’

You may come up with answers like these....

► ‘Provide me with time / freedom’

► ‘Provide me with an endless flow of cash’

► ‘No longer tied down to a job’

► ‘More time for family, friends, and spiritual pursuits’

► ‘To establish myself as an expert in my market’

► ‘To provide excellent training and leadership for my market

Mentioned already is the fact that you need to give the subject considerable thought. You’ll come up with own questions and answers. Once you arrive at that point, the direction you need to go will be clear.

You must have a solid plan of action. Once again, this cannot be approached in a lackadaisical, haphazard fashion. Putting your business plan together requires forethought, insight, and planning. So, ask yourself questions that will lead you to put together a solid business plan for your market. You might ask yourself:

  • ‘What specific steps do I need to take?’
  • ‘What do people in my market want?’

If you’re promoting a home based business, your answers may be similar to these:

► ‘To achieve time / freedom’

► ‘Develop and maintain an endless flow of cash’

► ‘To become effective leaders’

► ‘To receive and provide awesome training’

Once you’ve answered those questions, take the needed action to put your business plan together and move forward.

Establish yourself as an expert. In order to establish yourself online as an expert, you have to decide how to position yourself as a solution to your market. To do that you have to know your market’s fears, desires, needs, and wants. When you know what your market is seeking, you’ll then be able to position yourself as an expert, thus providing what they’re seeking.

What you provide for your market could be webinar training sessions, how-to video modules, or information packed articles and ebooks. Use your imagination and give your market material that will improve their business. You’ll find that they’ll continue seeking your practical advice and direction, thus opening the way for many prosperous ventures.

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