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How to Drive Traffic with a CrunchBase Profile

Feb 18th 2015 at 10:08 PM

Even if you don’t own a company, you are up to date with the influence social media has on everything and everybody nowadays. Almost everybody has a profile on at least one important social media network, although most of us are present on more platforms.

However, not everybody knows the extraordinary effect a well-created social media network profile of a company, has on customers and potential clients. Being reachable to the public is extremely important and having a well-created website is never enough if you want to succeed and defeat your competition

The best advice is to take advantage of the amazing opportunities social media offers you. We are up to date with Facebook, Twitter, and even Linkedin, but do we know enough about CrunchBase and how it can attract traffic and improve our business?

To begin with, allow me to inform you, in case you are not aware, that CrunchBase is a global platform created to maintain an amazing database of all startup companies. Anyone has the possibility to access this database, as it is open to the public. This offers a great opportunity for the business owner to connect with future customers, but also to find and be found by investors or even possible partners.

CrunchBase is not a lot different from other forms online marketing media, except for the fact that it concentrates in the professional field, unlike Facebook, for example.

So, if you are thinking about creating a Crunchbase profile, the fact that you don’t know too much about this platform is not a problem, since it is similar to any other form of online marketing media. In addition, on the platform there are offered strategies that are capable of making your business extremely visible by bringing lots of traffic to your profile with the help of tools and tips.

Most companies have a Crunchbase profile even though they are also present on other social media platforms. For example, Academy of Financial Trading’s Crunchbase profile is updated on a daily basis along with all the other profiles because they know that it is just as important as Facebook or YouTube.

One of the most important parts of having a CrunchBase profile is that the platform seems to be involving important SEO impact. Therefore, if you make a profile for your startup company, there is a quite big possibility it will appear on the first page, when people Google it.

However, in order to attract traffic on your profile, you should do more than creating a profile.
If you are taking CrunchBase serious and you plan on succeeding with the profile you are about to create, there are a couple of aspects that you should consider:

  1. Take advantage of your LinkedIn Profile

    If you are planning to highlight your CrunchBase profile, an option for doing that seems to be your LinkedIn profile. What you need is to have a LinkedIn profile, of course, and to link it to your CrunchBase profile.
  2. Use Facebook and Twitter

    Of course, LinkedIn is more about the professional field. However, we all know that promoting your CrunchBase profile on media networks like Facebook and Twitter could also be extremely useful when it comes to attracting traffic.
  3. Begin blogging and guest posting

    Blogging is a quite popular tool when it comes to promoting businesses. Therefore, if you have a blog with followers you can definitely advertise your profile using it. Also, if you don’t have a blog at this moment, but you believe your writing is good, you should start one.

In addition, if your writing is close to being professional, you could take advantage of the large number of websites and blogs that accept guest posting. This could bring you an impressive amount of traffic, as well.

In conclusion, when deciding to create a CrunchBase profile and attract traffic, you must never forget the fact that the online marketing tools and database are connected So, you have to take advantage of everything you have available, and there are plenty of possibilities.

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