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How to Create Great Content for Your Website

Jan 9th 2014 at 8:25 PM

Adding content to your website is vital for your online business to thrive and survive. Yet, it’s a step that takes some knowledge. But rest assured that you can do it. Even if you’ve never done it before, it’s a process that’s easier than you may think. You’ll likely find it quite rewarding, and perhaps at the same time more fun than you thought it would be.

There are basically four ways to add content to your site:

  1. Create your own content
  2. Purchase PLR articles and repurpose the material
  3. Curate material from other sources
  4. Outsource the task by hiring someone to write it for you

You can use one or a combination of the four ways listed here. It’s up to you. The majority of online marketers today use all of the methods mentioned. They all work, and you should also eventually use all of them. Let’s do a rundown of all four methods. Okay?

Create Your Own Content

Of the four methods this one is probably the most challenging. Why? It’s because most people simply aren’t naturally gifted writers. Most people don’t know the rules of grammar, etc. But, you know what? You don’t have to be a gifted writer or know all the rules of grammar.

What do people who get your content care about the most? They care about info that’ll help them get where they need to go. So even if your content is grammatically incorrect—as is the case with most of us who write our own online material—it doesn’t matter to those who glean insight from it.

So where do you begin? Write about what you know. Begin by thinking about your market and then start jotting down several topics on a piece of paper. Jot down as many topics as you can think of. Now, taking them one by one, start writing about each topic. If you can, write three or more paragraphs of info about each topic. Three to five hundred words would be ideal. You start with a theme, then put together some subheadings, and add a conclusion.

That’s all there is to it. You’re now ready to start posting your own unique content.

Purchase PLR Articles and Repurpose the Material

This process is much easier than creating your own material from scratch. What you do here is find PLR (Private Label Rights) articles that you can repurpose and then post online.

There’s a lot of PLR material on the Internet these days, so it can be rather difficult to narrow down a good source. Not all PLR is created equal. Some PLR is of very good quality, while much of it isn’t. So you’ll need to be selective.

It’s a good idea to repurpose even good PLR articles. That’s because the articles are sold to hundreds, if not thousands of other people. You certainly don’t want to post something that has already been posted word-for-word on someone else’s blog. So use the article for inspiration and change up the wording before posting. You can use the same basic theme, but add your own originality to it.

Normally, the purchase price isn’t too bad for PLR articles. So it’s a good route to go if you don’t want to create your own articles from scratch. But be sure to check the legal terms on what you purchase in order to know exactly what you can do with it.

Listed here are a few reputable PLR sites for you to check out:

  • unselfishmarketer.com
  • IDplr.com
  • easyplr.com

Check those sites out and look around. You’ll find that there’s a lot more there than merely PLR article products. Exploring other possibilities is something to look forward to in the near future, huh?

Curate Material from Other Sources

Here’s where gathering material can be a lot of fun. When you think of curating something, think in terms of a museum curator. He or she collects artifacts for exhibit at the museum. Well, curating content for your blog isn’t much different.

What you do here is search the Internet for articles that match the topic of your intended post. Choose which article you like and post it on your blog. Of course, you want to give credit to the original publisher of that article. Don’t swipe the article, claiming that you published it! Nothing will ruin your reputation faster than that.

So your first step is to read the article that you found interesting. Then, write a paragraph or two about it in your own words. Mention why you found the article interesting. Here’s where it’s a good idea to mention the author of the article, and to perhaps put a plug in for his or her website. You then include the link and recommend the article to your readers. After that you might include a concluding paragraph in your own words.

Curating articles is done all the time on the Internet. For a good example of this you might check out drudgereport.com. That site is completely made up of curated content. This will give you a good idea of what curating looks like.

As for me, rather than merely posting links from all over the Internet, I prefer to write a few paragraphs as outlined previously, and then give the author the credit he or she deserves. It looks nice on your blog too. To recap, here’s how you can do this in three easy steps:

  1. Write an opening paragraph or two in your own words
  2. Insert the link of the curated material
  3. Finish up with another paragraph in your own words

It doesn’t get much easier than that. To speed up the process of curation you can use software designed for it. CurationSoft is a good product that you might want to check out if you plan on curating a lot of content.

Outsource the Task by Hiring Someone to Write it for You

This is another area in which you need to exercise caution. You can readily find people who’ll write content for you, but the quality can be lousy. You may have to look around a bit to find someone who does a good job at a decent rate, but it’s well worth the search. Once you find that person, you’ll enjoy a steady stream of good articles.

Ideally, you’re looking for articles that are well researched, written, and proof-read and also checked for plagiarism. You will pay a little more for that kind of quality, but you do get unique articles that can be repurposed.

Where do you find articles like that? One of the best sources is textbroker.com. For top notch articles there you may have to pay $6.00, but you get high quality articles. What’s more, it’s your article to do what you want with. It’s well worth your money.

While textbroker.com is your best choice, there are a couple of others that you might want to check out. There’s odesk.com and elance.com. But just keep in mind that the quality might not be as good. On the other hand, you may find a good writer at a more reasonable price for your budget. Look around with an open mind.

What you need to take away from this is that there are people ready and willing to write content for you, albeit for a price.

Get Your Content Posted

You now have four time tested methods for creating and posting content on your site. So choose one or two now and get started. You’ll be amazed at how fast your blog fills up with content.

Keep in mind too that you can use the articles for other purposes such as ecoures, for autoresponder messages, newsletters, and eBooks. So get busy and make it happen!

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