How to Combat Information Overload

Copyright © Mike Johnston

Have you noticed these days how many programs are being launched? Yeah, that’s right, one after another after another. Depending on your particular marketing needs, some of the programs may serve you well. Conversely, you may be purchasing programs that aren’t doing you or your business much good. How could that be? Let’s explore two possibilities along with a balanced marketing strategy.

You’ve probably heard someone talking about or read articles regarding information overload. Let’s face it, if your mind becomes glutted with too much information, there’s generally a tendency to do one of the following two things.

1. Spread yourself so thin that you cannot give proper attention to any one program
2. Simply have your momentum paralyzed by too many possibilities

Unfortunately, both of these points translate into little or no money for your business. So the question is, how do you combat information overload? Well, let’s cover the first point, shall we?

In the case of giving attention to several programs or techniques at once, it can be said that too much of a good thing can be bad. Perhaps all the techniques or programs offer something you can use, but if you do too much at once, your business will be slow to prosper. You see, giving a lot of attention to a few things is better than giving a little attention to many things. Become an expert in a few areas and your business will thrive. Not only is this a great marketing strategy, but you’ll also experience feelings of accomplishment more often.

Now let’s go to the second point. If you have a multitude of programs or constantly ponder how you can possibly put into practice every technique, you may very well become frustrated and immobilized. Too many possibilities can lock the mind into inactivity when it comes to your business.

If you’re in this category, what can you do? Put together a business marketing plan that allows you to focus on just a few techniques or how-to programs at once. That’s not to say that you cannot expand your horizons at a future time. No, eventually you’ll want to master more marketing techniques and focus on other how-to programs. But initially you want to hit the ground running by mastering techniques that will bring about positive cash flow. By keeping things simple you’ll ensure productive activity rather than stagnation.

Information overload never has to be a problem if you think ahead and put together a business marketing plan that includes expansion of techniques as your online business grows.