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How to build an Opt-In Mailing List

Dec 16th 2010 at 12:43 PM

If you have travelled the path that I have travelled then you know that you can make money online, you feel it in your bones, however it just is not happening. After many hours online and probably lots of money spent on various programs, the penny finally drops. You've heard it a thousand times, didn't believe it, but now realize that what you need is what they say you need, a LIST. Yes, you need a list and an opt-in form in order to build your opt-in mailing list.

Alright so the decision is made. I'm going to build my list, but how? It's not as easy as everyone makes it out to be. Not only that, but how do I get a responsive list? How do I know that the people who will sign up will actually convert to buying customers?

The truth is that you just can't go out there and dive straight into it. There is a bit of ground work which needs to be done. Here are a few tips and ideas that I have found to work and believe that you will benefit from as well.

Building Trust
You need to get your customers to trust you. To do that you need to write about the topic, place some articles out on the web. Engage in forums to discover what are your potential customers' wants and needs.

When you become somewhat known on forums so you can even ask member to opt in to your site! Friends are always a good place to start, put up a link on your Facebook page etc and let your friends see what you are up to.

People will buy from those they trust. They want to know that they are getting their money's worth; hence building trust is so vital.

A product that is needed
Do your research and find a product that people want and need. This may be a niche that is not up your alley but if there is a hungry market for it, it could be very worth your while to get involved. This requires investment of time and effort, but the rewards could be great!

I hate to burst your bubble, but building an opt-in mailing list does not happen overnight. In some cases they can take years, but if you are consistent and work at it, your list will grow as well as the quality of list. In turn you sales will eventually ski rocket!

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