Joshua Lindsey | stop_world_hunger
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1 year ago

How to Boost Your Branding With A Slogan

Jul 6th 2010 at 6:37 PM

What is a Slogan?

Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serve to reinforce the business name or logo. In fact, many big time businesses has created highly successful marketing slogans that it has been recognized by the consumers as much as their name.

Slogan is often dismissed as an element for effective branding methods, which is also the reason why even a potentially good business name fails to deliver. Its purpose main purpose is mainly to enhance and boost the name or provide a tiny glimpse of what the brand promises to deliver. Even simple words or phrases can go a long way when it works well with your brand.

Impact of Slogan to Branding

Brand recall is the main purpose of creating a slogan. They are there to speak for the brand where images fail. This further enables the brand to create a more lasting memory to the minds of the consumers and enhances the market reach of the product.

Therefore, you need not just produce a creative slogan but an intelligent one. The purpose is mainly to capture the consumer's attention and produce interest about a given product. It enables your audience to stop and think about the possibilities offered by the brand. Depending on your marketing plan, you can utilize a slogan to appeal to either the needs, attitudes, or emotions of the consumers. Therefore, you are trying to compel them to make an action, which in this case is to purchase the product to avail of the benefits it offer.

Why is it such a potent part of your marketing and branding efforts, you may ask? Because it triggers the motivation of the consumers then driving them into action.

Creating a Good Slogan

Due to the importance of the slogan in your business, it is best to assert careful planning into the process of creating a slogan. To achieve a good slogan, you must inform yourself of what the qualities of a good slogan are.

1.) A good slogan is memorable. Since the purpose of a slogan is to increase brand recall and trigger buyer motivations, it must first be able to capture their attention and stay in their memory for a given period. Staying power is an essential factor in the business industry, so you have to be able to produce something that stays in the mind of the consumers when they go out to buy.

2.) A good slogan produces images on the consumer's mind. Most people produce images on their mind when they hear something. Hence, you can trigger the visual patterns of your customers by using the slogan. For instance, you can remind them about your company logo and create a stronger link between the two.

3.) A good slogan drives people into action. Awakening triggers on the consumer's part will help make them the decision to buy the product being represented.

4.) A good slogan highlights the benefit of the product. This is tied up with the efforts of creating product distinction, which is to emphasize the benefits that one can derive from using a company's products or services.

Advertising versus Business Slogan

Business owners must be able to differentiate advertising from business slogans since they serve different purposes. The business slogan is more important since it concerns the brand identity. It impacts your distinction in the market and the power of your brand.

Meanwhile, advertising slogans are created for a specific marketing objectives and over a short-period of time. It is more concerned over influencing a consumer's immediate reaction to a given product while business slogan reinforces the reputation of a company as part of its branding efforts.

14 comments
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Aug 3rd 2019 at 4:44 AM by marinarocks
liked your article :)
   
Nov 3rd 2013 at 1:22 AM by foxychops
This is something new ... great
   
Sep 28th 2013 at 10:25 AM by marty
Great article Phil.Thanks for sharing it.
   
Jun 18th 2012 at 5:34 PM by primeoutsourcing
This is a very helpful article specially for those that are planning to start up their business or don't know how they should promote to have the retention to the customers. Thanks for the article!
   
Jan 7th 2012 at 9:39 AM by DonSabelhaus
A really good insightful and informative article. Thanks for posting.
   
Oct 31st 2010 at 8:48 AM by mamapr
Great post! This is so important for any size business, in any stage as well as creating slogans for products. A slogan helps the consumers remember your business in an instant!
   
Oct 21st 2010 at 8:14 AM by blackfolder1
Good article! Coming up with my own logo and slogan was one of the first things I did.
   
Sep 7th 2010 at 12:56 AM by click_n_bid
Good article! I am still trying to learn and create one to apply to my business branding and also my personal branding.
   
Sep 5th 2010 at 4:47 PM by philjansen
Thank you for a well informed article Joshua. - God Bless! "Who I am makes a difference" - philjansen.com
   
Sep 2nd 2010 at 1:22 PM by homac
Hello Mr.Lindsey, Reading your article on "How to Boost Your Branding With A Slogan" has helped me to come up with creative and intelligent slogans to capture the interest of my customers,I have learned some good stuff today. Thank you.
   
Aug 26th 2010 at 12:43 PM by HealthyGuy
Thank You so much for this article. There are times many of us underestimate the power of words in our business and daily lives. As Zig Ziggler used to say, "Sell the Sizzle not the Steak." To your Great Success and Health Dr. Lee
   
Aug 10th 2010 at 6:09 AM by webmiep
You have a good point there. Can you please find for me a site with american oliners and sayings? I can not just translate dutch ones. In holland we have a saying "making somebody happy with a dead bird" what means giving something what turns out to be of no value. I am looking for an american meaning the same. Greetz Paula
   
Jul 7th 2010 at 6:54 AM by Healthyou3
Good,useful information. I will use it.
   
Jul 7th 2010 at 4:49 AM by bspates
nice article great information if it's to be it's up to me, have a great day,
   

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