Glen Palo | teambuilder
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How to Avoid a Worthless Sponsor

Jul 19th 2010 at 12:49 PM

So you have finally decided to start your own home business to either create additional income, escape from the rat race or create a part-time project.

You have found the perfect company with the perfect product and pay plan.  So, who is your sponsor?  Do you need a sponsor or do you even want a sponsor?

Hopefully, during your research of business opportunities (bizop for short), you had the chance to identify potential sponsors.  If you are new to the internet, internet marketing or business in general, then the last thing you need is a "newbie" sponsor.  Someone who has been involved two weeks longer than you.

Most bizops these days come with pre-packaged marketing systems or promotional packages that include prepared splash pages, member-unique websites, banners and canned email messages.  Usually the systems include some training materials that basically teach a copy and paste approach to internet marketing.  The concept behind this approach is that these are systems that duplicatable and standardized, which in effect, are designed to minimize the role of the sponsor.

But wait. Are these systems for the benefit of the individual members or the parent company? It's great for the company.  After all, the company has a legion of distributors promoting a standardized message and brand controlled by the company. There is no way to distinguish between distributor #2584 or #85712.  Just visit (for example) and check out the listing of bizops.  Many, many replicated affiliate websites citing affiliate URLs without any way of distinguishing the individuals represented by the numbers.

Picking a sponsor should not be just a roll of the dice or a random act of luck in getting a good sponsor.  Unless you have experience marketing or have extensive marketing resources, you need a good sponsor who can shorten the learning curve for you and provide recommended tools, tricks and resources to "get your message" out. 

How do you find a good sponsor?  Do your homework.  Research the internet social business media sites, traffic exchanges, blogs, forums, ad exchanges, and other places where marketers promote their businesses.  After awhile, you will begin to recognize some internet marketers' "brands" or names and see the frequency in which their names show up.  Email or call them or post on their blogs, twitter, sokule, or im faceplate pages and ask questions.

Please to comment
Mar 18th 2012 at 6:02 PM by weedermann
"So you have finally decided...escape from the rat race or create a part-time project." Actually, am trying to get BACK into the "rat race". No work in 2 years and making enough online to pay immediate debts hasn't happened yet. I hear you though about sponsors. Mine don't help me--is as if they are afraid to share their methods and advertising sites. And then there are those with the superiority complex...all full their own self-importance. Some even expect a small fee for the "secrets" they share. What to do but continue to plug along.
May 12th 2011 at 8:36 AM by BruceBates
Although I disagree that you will see all the big marketers branding themselves in the ad exchanges, that has been a recent trend. Honestly most of the biggest of big names, you will NOT see in exchanges. They are far past using such methods. They haev blogs with tens of thousands of followers. They make enough to spend on the pay per click. The may have a social presence but it may be seemingly dead because they are actively using other methods. I have been around for nearly 12 years yet not many know of me. However any who research will find I am the real deal, without having branded myself.... yet (I am working on that aspect). I just want to point out, doing the homework of who you join a program under is vastly important, but don't think the only people doing it are the ones you see in exchanges and on social sites. Some of us are just getting to that :)
Dec 14th 2010 at 2:56 AM by FaceBizPro
I agree so much with you. I'm a big believer in the 3-way call. I even do 4-way calls sometimes. A newbe can learn a lot from listening in on a 3-way call. Usually I introduce myself along with my new rep that has gotten the lead. I make it known that when you join you are joining a team and we work as a team. All my downline has both of my phone numbers and both numbers of my upline. I urge them to call if they get a question from someone they are talking to about the bizop and don't have an answer. I also believe in introducing my new prospect to my upline just so they know that we work as a team and that they will also be part of the team when they join. I have seen so many new people join and never even talk to me before signing up. They get in and then find out that it was not ment for them. If they had of called me 1st we could have saved them some money and me some time. I don't believe in signing up people just to sign them up and get the money and run. You should qualify them and then get a commitment from them that they will work their leads with me until they feel comfortable to do the calls by themselves. I have had people sign up not even knowing what network marketing was and when I try to call them they never answer or call back. I can't make any sence out of that. People are looking and hungry to have a business and network marketing is the easiest business to get into. Glen, sometimes I find myself going overboard to help new people. I have 25 coffee websites and plug people into them. I invest a lot of time and some money in a new person and have found out that sometimes it is hard to motivate them. People I guess what I'm tring to say is listen to your sponsor,,, he wants to see you be successful. If you are successful then he is successful. You make money your sponsor makes money!!!!
Nov 6th 2010 at 11:31 AM by flconversation
Oh Glen - you express it. Nothing worth out there than a sponsor without any experience and even worth capacity of intelligence... which means capacity of reflection, thinking about the product to promote.
Oct 20th 2010 at 1:14 AM by tonyn13
Good article Glen. Thanks for the valuable info.
Jul 29th 2010 at 6:32 AM by fredds
A very informative article. I agree with "roosevans" comment below who stated that really good and genuine business opportunities give their affiliates - It helps if the affiliate is focused, determined and persistent - good training and support so the need of a good sponsor is minimized. If in the event that a good sponsor happens, I consider that icing on the cake.
Jul 28th 2010 at 3:01 PM by yhbecpublisher
Hi Glen, I just added this article to my top ten marketing research list.
Jul 22nd 2010 at 8:27 AM by roosevans
I have never been really concerned about my Biz-Op sponsor because most of them don't really help or encourage me! The few that do e-mail me and offer to help I greatly appreciate but like you said in your article, good Biz-Ops give their affiliates good training and support so the need of a good sponsor is minimized! Great article!
Jul 19th 2010 at 1:20 PM by teambuilder
I still want to add a sentence or two about what a good sponsor is. Please comment. Thanks.

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