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I am Professional writer, editor and blogger,I really like to spend my full time to write new idea which i thing. I am online marketing expert and technology enthusiast. I has been using the internet since the days of Usenet and the AOL walled gardens. Away from the computer, I enjoys horse riding and fly fishing and traveling.
Saanvi Singh | saanvis2

How Tablets Have Changed E-Commerce

Sep 10th 2013 at 2:11 AM

You can’t go anywhere nowadays without seeing someone with their face buried in one type of mobile device or another. The rise of smartphones has changed the way in which people access the internet, but going that route means running into some limitations. Those who like a device that can do a little more are now choosing a tablet as their mobile device of choice, all of which is causing those who do business online to look at how they run their online operations. They are paying particular attention to tablets, with 15% of US household currently owning one, and that number rising every day.

While smartphones are still incredibly popular, their numbers have flattened out in recent years. Tablets are experiencing a level of growth that is 300% more than phones, signaling them as the wave of the future. What businesses really take notice of when it comes to tablets is the age group that they are most popular with. It is the 18-34 demographic that uses tablets the most, which just happens to be the group most commonly targeted by e-commerce businesses. It also helps that the average income of a tablet user comes in at $63,000, meaning there is a good likelihood of them having a nice amount of disposable income.

What also stands out among this group is that 52% of the people who own tablets cite that as their favorite way to shop. Businesses that do the majority of their sales online are now being put in the position of making sure that their website is compatible on tablets and easy to navigate. That can take their sales to all new levels, especially on weekends and during holiday periods when tablet owners indicate they are most active when it comes to shopping online.

Those retailers that have made those changes have obviously seen the value of doing so, with 77% of them claiming that shoppers who arrive via tablet spend more money per sale than those that come via other devices. Those figures also reveal that tablet users spend an average of 20% more than shoppers who order via desktop, and 50% more than those that arrive at the website via smartphone. Conversion rates see tablet shoppers fall just behind desktop users, but it would appear that the gap is starting to close there, too.

Tablet owners are quick to admit that the mobile nature of their device makes them more likely to make an impulse purchase. That is another factor that causes business to change the way in which their site operates when view on a mobile device. While many rush to create an application that can be downloaded to the device, it is recommended that simply making the site easy to view and navigate on a tablet is really necessary to grab the attention of the average shopper who arrives via tablet.

Mark Ford is the Owner of Red Website Design – One of the UK’s leading Cheap Website Designcompanies.



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