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I am Bill Gelwick, Social Media Strategist, writer, marketing specialist and one of two founding partners at http://MuchSocial.com

Social Media has become quite the Buzzword in recent years, but there is a reason for that. Facebook, Twitter and LinkedIn are the new ABC, CBS and NBC.

Yes, I know everyone likes to focus on Social, but the other half of that is Media. These are still media channels, they just happen to support two way communication, which is the paradigm shift of our day.

Previously, Media meant being talked to. Now, it's a two way conversation. We have come to expect to be able to interact with a brand, and get response quickly. Studies show that Twitter users expect a response within 30 minutes when they engage a brand, especially with customer support issues.

Before, you could talk to the TV (You know you have done it), but it didn't' respond. @Reply to a tweet though, and you can get a response from someone in almost any company.

For business owners, this creates some challenges. How do you keep up with promotions on Social Media, managing customer service, generating quality content and still manage to actually operate your business?

That is where we come in. Through our free content at http://MuchSocial.com we provide information to help business owners of all types and sizes manage their Social Media activities.

We will soon be publishing several books on Kindle covering various aspects of doing business on Social Media as well as opening a self paced Social Media course, The MuchSocial Academy.

Stay Tuned for further updates. You will be glad you did. And please "LIKE" our page at the link below for more updates and daily curated content from the top minds in Social.

https://www.facebook.com/muchsocial
Bill Gelwick | AbdeelMarketing

How Stupid Do I Look?

Jan 18th 2011 at 11:20 AM

Marketing experts design campaigns around the perceived intellect of their target audience. What are they trying to say about you? The less educated their target market, the louder or flashier the ads.

Take a look at car dealer commercials and you will see my point. Let's compare two hypothetical manufacturers.

Company A sells small inexpensive cars. Their main goal is to move mass volume. Their target market is people in lower income brackets. Commercials consist of flashing graphics, an announcer shouting and a lot of hype about low prices.

Company B sells higher end luxury cars. Their main goal is attracting the type of customer who can afford their cars. These are the higher income customers. Commercials usually consist of a soft spoken announcer with exceptional grammar and imagery of the car, usually in a serene environment such as driving along a country road.

See the difference?

Marketing people know the facts. People who buy high end cars are typically more educated than those who buy economy cars. They play to the perceived intellect of their target audience. The louder the announcer and flashier the graphics, the dumber they think you are.

Next time you are looking at the multitude of business opportunities being promoted on the internet, keep this example in mind. The more bold the graphics, and more outrageous the claims, the more likely it is to be something designed to lure in the inexperienced. If you see big flashing banners, piles of cash, exotic cars or scantily clad women, those are likely a distraction. They do not want you looking too closely at the program.

In short, the more hype, the lower the chances of being a viable program. Use caution and read the fine print.

If you want to know more about how to select a business opportunity, contact me and ask about the "5 Pillars of Success".

7 comments
Please to comment
Apr 16th 2011 at 8:48 AM by Jazey
:) LOL, Like this article, fab title as well!
   
Feb 27th 2011 at 5:50 PM by CiaraM
Oh my gosh, I never thought about that when it came to the automobile commercials and now that I think about it, its all to so very true. This information is excellent to keep in the back of your mind when you see things such as the examples stated above arise.
   
Feb 24th 2011 at 12:09 AM by svaha31
thanks
   
Feb 22nd 2011 at 10:16 PM by Siamak
A nicely exemplified point mentioned here. Thanks for pointing this out. I can't agree more on this
   
Feb 8th 2011 at 3:03 PM by wendellbulbaai
Hey Bill, You made a point.I can't agree more on this.that is the way it works.
   
Jan 27th 2011 at 3:28 PM by almennigen
True, and very well put.
   
Jan 19th 2011 at 12:28 AM by fredds
So very, very true. These are the parts of the article that stood out for me: "Marketing people know the facts. People who buy high end cars are typically more educated than those who buy economy cars. They play to the perceived intellect of their target audience. The louder the announcer and flashier the graphics, the dumber they think you are." and "In short, the more hype, the lower the chances of being a viable program. Use caution and read the fine print." Excellent advice.
   

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