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Derek Crowden | blog

How Should You Approach Link Building Towards Your Website?

Jun 25th 2014 at 10:05 AM

The recent Panda 4.0 update has made people feel even more overwhelmed when referring to search engine optimization. It is really important to think about what would work and what would not when referring to SEO. The truth is that link building changed and you need to be particularly careful when you bring in links towards your site.

The Authority Factor

This is most likely the vital thing that you have to remember. If there is just one thing that you learn from this article, remember that you have to hire a manual outreach SEO company if you do not understand what authority is.

It is very important that you bring in backlinks that are offered by authority domains with a proper reputation. Just one link can be more impactful than hundreds that are not related. In addition, Google really wants to see recommended sites. With this in mind, you need to make good recommendations and be recommended by those sites that have higher authority.

Bought Links Change

While buying links as a part of a search engine optimization campaign is not going to disappear even if Google really wants this, your approach has to be completely different than in the past. You need to make sure that your link does not look like one that is bought. This is basically vital and you have to also focus on where the link appears. As an example, it is always a whole lot better to implement a campaign that gathers in-text links as opposed to sidebar links when it comes to blogs.

Only get backlinks (paid or free) from:

  • Relevant websites and blogs
  • Sites that have strong social signals
  • Sites that have real credibility and authority
  • Sites that have good inbound links towards internal pages from visitors that would naturally share content
  • Sites that have high quality for all visitors

Avoid Automatic Linkbuilding

Make sure that you never use automatic linkbuilding techniques again. There are some sites out there that simply offer thousands of links from low quality domains. It is a very bad idea to use these now as they can easily lead you towards a Google penalty. This is definitely not something that you should take lightly. It is so easy to get the links but they can hurt your rankings on the long run. You will most likely get away with it in the beginning but on the long term, it is a certainty you will be hurt.

Hire Professionals

So many out there think that they know everything that has to be known about search engine optimization. This is definitely not the truth and the exact opposite is reality. You need to basically be really honest with yourself. If you see that results do not appear, it is time to hire a professional.

There will surely be a huge difference between the professionals and those that just do some SEO work. It is obvious that the best results will be offered by professionals so you may need to start thinking about developing an investment budget for search engine optimization.



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