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Sonal Bisht | sonalbisht

How Local Search Engines Changing Search Behavior Of People

Sep 29th 2015 at 10:08 PM

Today, the buying behavior of consumer is different than it was a decade ago. Technology empowers consumers that allow them to access the information they need to make purchasing decisions. Besides, it also lets them to share information and opinions quickly. So, Without doubt that Internet has entirely changed the way of living our life, and global search engines like Google and Yahoo playing a key role to full fill needs of consumers across the globe. But, so many local search engines have been introduced, for example, Askme or Just Dial in India with more features for local searchers

Most of all countries like India have some popular local search engine, which are the right platform for these smart people as they do not only provide lists of service providers, but includes more things to measure such as review, ratings, prices, etc., too. For example, a patient can look at AskME for best hospitals in Pune, but he or she may be confused on selection among various hospitals lists. In this case, the patient reviews are most vital deciding factor for him / her, which that person can have from forums, hospital website as well as in local search engines. This information may be anything such as about hospital environment, fee structure and specialty and so on. All these types of information available in well-known local search engine like AskMe, Yelp, etc.

Why Local Search Engine Become So Popular?

Local search engines are being most used websites, but I always value AskME mostly as it provides better results which I want on my nearest place. This is my personal experience or point of view about AskMe. However, the question is here “What is the leading factor behind the huge popularity of local search engines and why more and more people preferred them against other international search engines. The reason is a technology which connects users to local communities has evolved, and the need for people wanting to explore their locality is more demanding than before.

Besides, mobile devices have become like a mini guide on every pocket as well as local search engine has become the medium. Besides, finding Interior Designers, hotels, colleges (Like MBA, Commerce, BCA, Engineering, etc.), hospitals such as Fortis Hospital, Apollo Hospital, Max Hospital, Cancer Hospital, every information remains available on these local search engines.

So, local search engines like the above ones are becoming more and more popular day by day. Their services are in major cities of India, including Mumbai, New Delhi, Hyderabad, Pune, Kolkata, Chennai and Bangalore,



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