How Leprechaun Repellent And SEO Guarantees And Disturbingly Similar
The world of SEO has undergone rapid changes in the last decade or so. The industry has come up with many players taking the stage, offering services that strive to get client websites into top search engine rankings. The market offers a stunning array of sales pitches where SEO companies claim everything from humble proposals to increase in visitor traffic to tall declarations of guaranteed rankings. The challenge for a business therefore begins at the very stage where they begin searching for SEO agencies to work on their website. Knowing which one is good and which is not as easy as you would think.
What follows is a partial list of some of the more popular types of guaranteed SEO out there - some of them roughly as useful as leprechaun repellent – they claim to achieve something that doesn’t really exist! This article will help you understand some of these questionable guarantees that might come your way as you look for the best SEO company to promote your website.
# The Keyphrases Guarantee
Most SEO companies will try to guarantee high search engine rankings for a definite set of search terms. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it's all about, right? Isn't that the goal? The answer is NO! The very reason why people choose to optimize their website is to direct high quality traffic to their online storefront. High rankings on vague phrases that nobody uses are only good for impressing your friends and business peers. Any customer visits and actual conversions will come from targeted keyphrases that are most likely competitive and difficult to rank for. Your SEO company will have their work cut out for them if they try to optimize your website for these popular keywords. So the next time a company approaches you with a proposal to get rankings for certain keywords, act smart and ask them about the competitiveness of these search phrases. You will get your answer on the efficiency of their efforts in one simple step.
# The "Submit Your Site to 50,000 Search Engines" Guarantee
This happens to be the most pervasive and persistent type of SEO guarantee used by companies and it is basically a scam that plays on ignorance of clients. Many business owners are under the impression that their websites are not getting traffics because search engines do not know about their existence on the web yet. They also wrongly believe that search engines have to be told about their existence. This misinterpretation of the situation becomes an easy marketing tactic that is capitalised by SEO companies to woo clients. A properly optimized site does not need to be submitted to search engines at all (I refer to actual "spider-based" search engines such as Yahoo, Google, and MSN, not human-edited directories such as Business.com, the Yahoo Directory, and the Open Directory Project). Engines prefer to find sites on their own. So don’t be fooled by a claim that guarantees submission to search engines – there is no such thing!
In case you are looking for a trustworthy SEO company in India, visit http://www.seotonic.com/
About The Author
Anil Mishra is a renowned SEO expert who also loves to write interesting articles and blogs, helping businesses in understanding these processes better and making the right decisions when it comes to online marketing. He recommends SEOTonic as the best names to trust when it comes to search engine optimization in India.
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