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Derek Crowden | blog

How Important Are Your Personal Social Networking Profiles For Business Success?

Sep 24th 2014 at 1:45 AM

By now you are surely aware of the importance of how you present yourself and your personal brand in a professional environment. The problem is that many believe that this is the case only when referring to face-to-face meetings. That is not actually the case. The online world practically limits our freedom even more since it is so easy for anyone to find them. Remember that people rarely establish business connections with companies. Business connections are established with people. That is why when a manager leaves, a part of the team leaves with him.

When referring to personal social networking profiles we practically mean any site where your name is present as an owner. Also, we do not only refer to getting your online presence ready for an interview. Your online presence is basically your business card, expanded way beyond a small piece of paper.

While many remain focused on becoming an entrepreneur and reading articles about financial tips that a businessman needs to be aware of, those that are really smart understand the true power of networking. It is very important that you establish connections, especially with those that are better for you. This is due to various reasons.

For starters, you can learn so much when you get in touch with someone that is better than you in the industry you want to practice with. The advice that you can receive will not be found in online tutorials because there is no person alive that will share all that he knows through the articles that he/she publishes on the internet.

Another thing that you have to understand is that potential business partners will spy on you, just as employers do. That is because social networking profiles say a lot of things about you. It is very important that you never forget this. You need to be careful and always be sure that your profiles will highlight exactly what you want them to.

As a very simple example, let us say that you have a Facebook page where you only post photographs from 9 Gag. What will a serious potential business partner think about you when he sees that? What would you believe when you put yourself in the shoes of that person and you look at your profiles? That is the one question you have to always ask yourself.

On the whole, if you have an online presence, it is really important that you take the necessary time to practically make sure that it is perfect. If you own a website like Dzhingarov.com, make sure that you highlight it. If you have other profiles, link them too on a profile! Try to get in touch with industry professionals.

 

It is difficult to always be serious and professionals. Do not believe that the profiles cannot be personal. You just have to think twice and realize whether or not something you are about to post will potentially damage your image as a professional. Remember that people do joke and laugh! However, this does not mean you can post anything you may want as it can hurt your business.

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