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How Ecommerce Is Flourishing In India

Oct 28th 2014 at 10:47 PM

Up to 80% sale! Buy one get one Free! Maha sale season! Buy one and get 50% off on next!

We are not reading sale advertisements given during festive season but the sale and discount festival that goes on around the year in India!

India has become one of the most profitable markets for brands and manufacturers whether they are local or international. Big brands are trying to invest in the country, luring customers and increasing their profit ranges as much as possible. To get the attention of the buyers, luring them with advertisement is not enough, well at least not in this country.

Over here, you need to be like everyone but with the Zara Hat ke factor. In case you have been thinking about getting the best of the best profit in this country, you have to have that factor in you.

Ecommerce brands in India are catering towards adding this different x factor in most of the brand owners. Some of them chose to work with already popular brands while others planned to work out their sales by establishing a website of their own. One may ask that how e commerce is flourishing in India even though the general market is not doing so well.

The secret lies in attracting the buyers. A buyer may visit a mall, check out different shops over there but there is a huge possibility that he may not buy something. But if the product is available at sale, he will.

Most of the ecommerce brands in India are utilizing this factor. They acquire the products directly from the seller, reducing the cost and providing it at huge discounts. Getting the product at dirt cheap price which is super expensive in the local store is a dream come true for most of the buyers. Apart from this, the sale season goes on round the year. No time, no issues!

There will be regular weekend sale, festive sale, end of season sale and what not. Apart from this, some of the websites also provide special discounts for special occasions like your birthday, website or seller’s birthday or when you have joined the membership of the e commerce brand.

Moreover, there are certain lucrative steps as well taken by the e commerce brands such as giving attractive special discounts when you haven’t used the site for long or showing the product you just checked out on Facebook and other places. Getting popular and increasing sales is not difficult, if you are using this tactic correctly!

About the Author…

Future brand Marketing Consultants India is a brand management consultant provides branding strategy, branding in India, retail industry services in India, consumer insight, India consumer behavior, online consumer behavior, branding insights, brand insights, marketing insights, India marketing insights and consumer insight Indian.


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