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Hectorjayat | hectorjayat

How Do You Know If Running A Membership Site Will Be Right For You?

Jul 11th 2010 at 8:04 PM

You have been doing a lot of reading about membership sites and know the value and potential of running one. You worry though that despite the possibilities you may not be as successful as others. How do you know if running a membership site will be right for you?

There are so many factors involved in running a successful membership site that you are right to question if you will be able to be successful at it. Not everyone is able to run a membership site the correct way. Some do fail, just like any other business. There are so many questions a new membership site owner may have such as do I have a good enough topic? How do I control the access to the site? How do I integrate billing? The fact that the income is residual, ongoing and monthly has a lot to do with the fact that the idea of running a membership site is so enticing to online marketers.

Perhaps the most important key to your success as a membership site owner is that you must be perceived as being an expert in the topic of the membership site. You also must be respected in the field. Not just anyone can make a go of running a successful membership site. To be a success the owner of the membership site will have to have a background in the industry, knowledge, and industry contacts. The owner will also have to be a good salesperson, as they will have to sell the benefits of the site to prospective members.

A membership site is not just something that you can put together and forget about and expect it to continue to bring in revenue for you month after month. You have to actively promote, maintain, and add to your membership site on a daily basis. You need to post new material, interact with site members, tend to customer service issues, and stay up-to-date on industry news so that your site projects the current trends in the industry.

You will know if a membership site is right for you if you can address all of the issues outlined above and with confidence say, “yes I can!”

Membership site ownership will be right for you if you feel passionate about the topic of the site, have a great deal of knowledge about the topic and are viewed as an expert in the field by others interested in the topic. You can become an expert or at least present an era of being an expert by utilizing business forums and forums on the topic and posting informative posts about the topic. It will take time to build up a following of those who look up to you as an expert but it can be done.

Is running a membership site right for you? By the time you have read this article you should know the answer to this question.


Until Next Time
Your Friend, Hector Jayat

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