Oswald Rodrigues | netprofit

How Can Your Business Benefit From Going Viral?

Sep 15th 2011 at 3:20 PM

Viral marketing has spread through the online world like wildfire and is now a cemented aspect of any marketing arsenal.

Viral marketing is the digital equivalent of the word of mouth campaigns that Madison Avenue utilized successfully for decades. It's a strategy that circles around creating an interesting message in an entertaining package that will prompt readers to forward it on to everyone they know. The effectiveness of a viral campaign is based in the ability for this message to spread across the Internet like a virus at virtually no cost to the advertiser.

Successful marketers have caught the viral virus and are spreading it around, weaving viral components into everything they do. Other than being able to drive vast amounts of traffic, two of the greatest thing about a viral campaign is that an effective campaign is relatively inexpensive and that it can often become more believable than standard marketing practices.

Current research shows that customers have grown increasingly cynical about the usual advertising and marketing efforts. A viral campaign can infuse any strategy with a much needed breath of fresh air.

More and more companies are increasing their reliance on viral campaigns to increase sales and conversion rates. The key to any good viral campaign is to create and execute an idea that's intriguing enough to elicit consumers to interact and recommend the idea to their friends. Viral content needs to be interesting, useful and entertaining to invite the consumer to annoy his friends.

Viral marketing is reassuring to customers because they think that if other people are enjoying it, than it?s not a ploy by a witty advertising executive, but an actual proof that other people enjoy it as well. It?s the ultimate social proof mechanism.

The most difficult part of creating a viral campaign is deciding where exactly the campaign fits in with the overall marketing strategy for a particular website. There are numerous different viral options that exist and many different ways to monetize those options.

To figure out how to best configure a viral strategy with your website how to create an effective viral campaign, go to:


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