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HGH India- Facilitate Marketing Communication for Textile Business

Jun 26th 2014 at 4:40 AM



There is no doubt in saying exhibitions are a great way of promoting business and interacting with existing as well as potential customers. However, there are various challenges that come while you choose to participate in any such event. HGH is a grand domestic fair for home textile industry where sellers and buyers from foreign countries too participate with great enthusiasm. It’s a wide platform for analyzing the currents situation, trends and innovations by the competitors in the home décor domain.

Above all, feedback by the serious customers that visit the show from varied regions is priceless and a great tool to improve current business. To get better understanding of the exhibition and bring out maximum returns from it, clear your mind about the following facts-

  1. Situation analysis-: Get an idea about whom you are going to meet at the exhibition:

· Potential clients are basically the welcome guests who participate just for the sake of company reputation

· Existing partners and customers are interested in new items you are going to exhibit

· Suppliers are mainly the manufacturers who offer your commodities or the service providers. For them exhibitors are the target groups.

· End users need your attention to for changing their perception about your company and the product line. Further, they can give you the most hones views for improving services

· Other visitors though don’t fall into your target domain but might be interesting to work with such as advertising agents.

  1. Organizational plan:- Preparations deadlines need to be marked along with budget:

· As soon as you fill the application form for participation, time to set the practical goals along with deadlines starts. It must be linked with the financial plans for smooth flow throughout the exhibition process. Accounting is required for preliminary plans from the beginning to ensure objectives and goals are met without any barriers.

  1. Marketing Strategy:- Being inimitable is the key to be the highlight of the show:

· Creativity and original ideas only help to get highest returns for the investment an exhibitor make for an event.

· Promotional materials need to be designed with a smart tactics. As no one has the time to go through the stalls deeply, it’s essential whatever you put for display is appealing enough to attract the crowd and informative too to guide them about your services.

· Presentation skills are very much required to please the visitors coming to stall along with in depth knowledge about your company profile.

This is why it has become crucial to hold good exhibition organizers. They take care of everything from the lightning, booth designs, standees and marketing collateral to be used in the show. Moreover, they ensure timely deliveries so that you can stay fully focused on your business. Cannon eye is one such agency that helps in organizing stalls for various exhibitions including HGH India. They have been a part of this show from its beginning, thus fully aware about the standard of the event.

For more information about HGH India, please visit our official website Cannon Eye.




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